WooCommerce Google Product Feed
Why use WooCommerce Google Product Feed?
The Google Product Feed extension is a plugin that allows you to create a real-time feed to provide product information to Google Merchant Center. Note that this data is required for product ad setup. There are many reasons to use the WooCommerce Google Product Feed plugin.
First, it provides a comprehensive list of supported fields that bring the richest data to Google. This has the effect of maximizing campaign performance. With this extension, you can import product data into Google Merchant Center. In addition, it gives you full control over your ad setup and spend.
Secondly, the WooCommerce Google Product Feed plugin allows you to manage all the mappings. This allows you to map existing product data to Google's required fields from your site's taxonomies, attributes or product fields. The extension offers the ability to capture data required by Google that is not normally kept in the e-commerce version of WordPress.
Third, Google Product Feed helps you set global defaults across your store to ease the task of data entry. Feel free to set values by category to enjoy precise control. Additionally, the plugin facilitates WooCommerce importer and REST API support for bulk data import.
The impressive thing about the Google Product Feed plugin is that it displays the latest information about your products. Moreover, it integrates easily with other WooCommerce extensions. This will allow you to configure it well to enjoy better performance. By turning to this plugin, you will enjoy a full documentation and a set of filters and WordPress actions that will offer you customization solutions.
Note that when your products are imported to Google Merchant Center, they are available in your Google Adwords account. This gives you the ability to set up the product ads as you wish. By taking advantage of the efficiency and performance of Google Adwords, you will be able to optimally manage the configuration of your ads and your budgets.
The advantages of WooCommerce Google Product Feed?
Easy to use Access to several fields Interesting featuresThe disadvantages of WooCommerce Google Product Feed?
High price for beginners Missing optionsWooCommerce Google Product Feed Overview
Full description of the tool
Google Product Feed is an extension that allows you to create a real-time feed to send rich product data to Google Merchant Center. To get it, you need to subscribe to the $79 annual plan. It will give you access to one-year extension updates and one-year support. Moreover, the site promises to offer you a 30-day refund in case of dissatisfaction. To use the Google Product Feed plugin, you must have a Google Merchant Center account.
In addition, your Woocommerce version must be 5.9.0 or higher to install the Google Product Feed plugin. As for the required WordPress version, it must be 5.6 or higher.
Product data fields
Google Product Feed plugin claims 50 feed attributes and required fields. Link, title, image_link and other simple fields are automatically configured for you. In fact, there is a category of fields that will offer you the ability to do a simple mapping with one click.
When you don't have information, the extension generates custom fields on your products to help you enter rich data. Currently, Google Product Feed supports several types of fields.
The main fields that provide data such as availability, condition, description, image links, selling price, etc. As for the rich data fields, it provides age ranges, color, consumer data sheet, adult content indicator, material, pattern, brand and consumer reviews. They also take into account product highlights and type, size and shipping labels.
The advanced fields gather data such as cost of goods sold, minimum and maximum processing time, availability date, installments and unit price measurement. With the shopping action specific fields, you can control product charges, return product labels, purchase quantity limit and countries excluded from the shopping ads.
Finally, the local inventory specific fields display the pickup method and pickup SLA.
Woocommerce extensions compatible with Google Product Feed
One of the special features of the Google Product Feed plugin is that it integrates easily with other extensions. These include:
- WooCommerce Multi-Currency ;
- Product Bundles ;
- Price By Country ;
- Cost of Goods ;
- Composite Products ;
- Product Brands for WooCommerce;
- MSRP Pricing;
- Mix and Match Products;
- Product Vendors ;
- WooCommerce Brands;
- Product CSV Import Suite, etc.
The feeds of the Google Product Feed plugin
To facilitate the integration, the Google Product Feed extension provides you with several feeds. One of these is the Google Product Feed. This is a solution that allows you to integrate your products with Google Merchant Center so that they can be used in Google spaces and advertising campaigns.
Other solutions available are Google Local inventory feed, Google product review feed and Bing product feed. These allow for in-store product ad setup, product review data, and product integration with Bing's Merchant Center, respectively.
Our opinion
All in all, the WooCommerce Google Product Feed extension is a solution that gives you the ability to maximize the performance of your companions and control your ad spend. Our overall review of the plugin is quite positive.
In the same category
Obtaining recurring revenues Simplification of subscription management Offer of payment flexibility
Ease of use Supports multiple currencies Interesting features
The ease of handling Full functionality Upgrades and support available