You’ve probably heard of machines that automatically generate content for you. Many people are wary of these texts, which often lacked meaning. The landscape has changed dramatically since the arrival of GPT-3, the artificial intelligence that will revolutionize the way you produce written content online! Discover how this new generation of smart tools will help you save time and money without compromising the quality of your content. We’ll also share several tips on how to stay in control of this AI so it can help you grow your business without triggering penalties from Google.
What is GPT-3?
GPT-3, or Generative Pre-trained Transformer 3, is an artificial intelligence capable of generating written content of a quality similar to that of content written by humans. It has numerous capabilities: creating structured and coherent text based on a theme, coming up with a continuation of a piece of content, and imitating a writing style are among its abilities.
Introducing this artificial intelligence that outperforms all its competitors
Developed by OpenAI, a company co-founded by Elon Musk, GPT-3 is an extremely powerful tool. In fact, it consists of no fewer than 175 billion parameters, compared to 1.5 billion for GPT-2, the previous version.
GPT-3 does not need to be updated with additional training modules, since it learns holistically through deep learning (a branch of machine learning in which data is not formatted before being fed into the algorithm). This language model is one of the most significant advances in artificial intelligence in recent years. What are some potential uses for GPT-3’s massive artificial neural network?
Scope of Action
GPT-3 can create any type of written content. Whether summarizing long texts, translating, taking notes, writing news articles or even novels and legal documents, the language model can also code and write guitar tablature.
In summary, the GPT-3 algorithm analyzed semantics to learn the structure of language. … There are many potential uses for this tool. Today, we’re focusing on how to use artificial intelligence to grow your online business through a content strategy.
How Can You Use GPT-3 in Your Strategy?
We've seen just how revolutionary GPT-3 is in web content creation. But in practical terms, how can you use this artificial intelligence to grow your business?
The primary goal of GPT-3: to free you up and reduce your mental load
GPT-3 is a powerful tool for writing and automating the creation of dozens of different types of content to grow your marketing efforts. By freeing up your time, you’ll be able to focus on other areas of your business and/or take on more projects!
GPT-3 to Support Your Copywriting Strategy
Do you have several sales pages to write? Hundreds of product descriptions to assign to a team of copywriters? Make your job easier by using artificial intelligence to generate copy in no time. Whether you have a specific sales goal or a need to consistently produce large volumes of content, GPT-3 can handle it.
Improve Your Ranking Strategy with GPT-3
GPT-3 is based on in-depth semantic analysis. It therefore makes sense that this tool can also help you with your ranking strategy. The language model will provide you with large amounts of optimized content, saving you time. Is your SEO strategy based on semantic clusters? GPT-3 can make your project a reality—and even more cost-effective—by generating hundreds of pages while varying the prompts and semantic context. Thanks to artificial intelligence, you can be sure to cover every possible angle related to a given topic!
The smart writing tool Jasper uses GPT-3 to create all kinds of content
Now that you can see all the opportunities GPT-3 has to offer, you’ll surely want to use it—or at least test its capabilities. Where can you find this third-generation language model technology?
Who is Jasper?
It was originally called Jarvis. Jasper is a tool that uses GPT-3 technology to create content tailored to your goals. You can provide it with a structure to follow so that it can write unique, coherent, and actionable content.
Why is it one of the most reliable automatic writing tools available today?
Jasper is completely tailored to your business. All you have to do is select a template based on your goals, fill in the basic information (writing style, product description, or blog post title), and click a button to get accurate, comprehensive, and immediately usable text.
Jasper's basic features are incredible… How about taking it to the next level? The Boss Mode ofthe tool multiplies the power of this artificial intelligence. Give your commands in writing or verbally, request long, elaborate texts based on a concise outline, andthe tool will write your blog posts in just a few seconds.
What structures can you choose as a basis for the texts written by Jasper? Here are a few examples:
- AIDA Model: Attention, Interest, Desire, Action;
- PASTOR Framework: Problem, Amplification, Story and Solution, Transformation and Testimony, Offer, Response
- PAS Framework: Problem, Address the problem, Solve it.
- etc.
Since you have the opportunity, don't hesitate to run A/B tests to see which version of the text converts best. That's another benefit of Jasper: getting more (content) with less (resources).
What can you write using the GPT-3 language model?
The advantage of Jasper is that it fully adapts to your strategy. It can generate text based on a single word or a given outline, just as it can write a product description followed by a paragraph of copy. What marketing content can you delegate to Jasper? GPT-3 technology allows you to create:
- blog posts;
- email campaigns;
- your social media posts;
- from landing pages ;
- your e-books;
- video or podcast scripts;
- Facebook and Google Ads;
- responses to customer reviews;
- and even your company's bio on social media or your LinkedIn bio!
The Benefits of Using Jasper for Your Business
Save time so you can focus on other aspects of your business
The main benefit of delegating your content creation to artificial intelligence tools like Jasper or GPT-3 is, of course, saving as much time as possible. Imagine being able to write all your social media content for the entire year in just one week? Or producing 100 new product descriptions in just two or three days?
Save money by increasing your profits with GPT-3
In addition to saving you time, these writing tools also help you make money. Creating long-form content that helps you rank higher on SERPs or generating unexpected profits through a machine-written sales page is a reality.
This allows you to reduce your content creation costs: SEO writers and copywriters are major expense items. You can still use their services, but for a different purpose. You’ll no longer need to spend time recruiting that rare gem or finding a project manager who’s both versatile and competent to effectively delegate your content creation.
Jasper Puts an End to Writer's Block Once and for All
Far from taking away work from editorial professionals, Jasper is the perfect ally for editors and copywriters! In fact, they can use GPT-3 to significantly increase their output: it’s the perfect combination!
That’s not the only benefit for writers. Writer’s block is a source of anxiety for many in the writing profession. Struggling to find a topic or angle, or feeling stuck when outlining… All these headaches are a thing of the past with GPT-3, which generates coherent, in-depth, and accurate content—as well asarticle ideas and compelling meta titles!
Is it really possible to create credible SEO content using Jasper and GPT-3 technology?
We've seen that Jasper can write meta titles and meta descriptions for you to capture the reader's attention (and make them want to click). There are other SEO options worth trying out among GPT-3's many features.
Jasper offers SEO options, but they are limited
However, it’s important to note that this artificial intelligence isn’t a tool designed solely for SEO. GPT-3 was created to write intelligently and coherently. Optimizing text for SEO isn’t its strongest suit, even when using the Boss mode.
When you see just how much work GPT-3 is capable of handling, it’s easy to understand why it’s more of a generalist than a specialist. To complement your specialized SEO strategy, we recommend a more powerful tool: Surfer SEO.
The Solution for Combining SEO and GPT-3: Surfer SEO
To get the most out of Jasper and achieve top-notch SEO, integrate Surfer SEO. This third-party tool offers additional features designed specifically for SEO. Whether you’re planning your content strategy or structuring your text to rank higher, Surfer SEO isthe complementarytool you’ll need to get your content onto—and keep it on—the first page of Google.
It has become easy to create consistent, optimized content, but are these practices in line with Google's guidelines?
Does Google approve of the use of GPT-3 technology?
It’s a fact: Google is firmly opposed to the automatic generation of content. Its goal is to provide human-created content to humans by mimicking the way they think using increasingly sophisticated algorithms. As a result, content deemed to be spam is severely penalized or even removed by the search engine.
Are Google's penalties inevitable?
Google’s efforts to combat misinformation are entirely legitimate. However, don’t panic if you use GPT-3 technology to write all your content. All you need to do is pay a little attention to the text generated by artificial intelligence. The goal? To identify and correct any ambiguities or errors (whether in substance or form). As long as you’re the ones keeping your content in check, Google won’t necessarily penalize you.
Be careful, but remember that the American giant is officially opposed to buying links to influence its authority score… This practice is actually commonplace and does not prevent websites that use it from ranking well.
How can you use the GPT-3 language model effectively while complying with search engine guidelines?
As with all the tools available to help you grow your business, the key is not to use them blindly. To do this:
- – Proofread your content carefully before publishing it (or have someone else proofread it—that way, you save time while also saving money on professional editing );
- – Set up all your tools correctly;
- – Avoid trying to automate everything, or you risk ending up with a complicated mess;
- – Take a step back and look at your business: From time to time, evaluate how you operate using the SWOT analysis and stay up to date on best practices for the web.
Use the weaknesses of Jasper and GPT-3 to optimize your business
You don't have to look very far to find the weaknesses of this amazing tool. However, we've decided to share some tips on how to turn those weaknesses into real strengths for your business.
Be extra vigilant when automatically generating content on sensitive topics (YMYL)
Be careful: if you plan to use Jasper to grow a business in sensitive niches, you’re taking a big risk. These activities—also known as YMYL (Your Money, Your Life)—directly impact the lives of those who purchase these products.
In our article on choosing a niche, we advise against opting for this type of e-commerce, which is as risky to operate as it is difficult to optimize. Furthermore, if you plan to use artificial intelligence to generate content in these areas, you may be disappointed. The information you provide must be of even higher quality than in other niches.
If you decide to use GPT-3 for YMYL topics, the risk of misinformation is enormous. Keep in mind thatthe tool isn’t intelligent: it doesn’t think for itself and has no judgment. Jasper is designed to generate content; moral judgment isn’t part of its algorithm…
The language model will be able to generate perfectly readable content with credible figures. The internet is rife with false and/or erroneous data. GPT-3’s training is based precisely on raw internet content. It’s therefore easy to see whythe tool reproduces these errors in judgment. Since these topics need a high authority score to be tolerated by Google, we recommend that you closely monitor the information you share. This will prevent your site from being flagged as spam by Google and your business from going under…
If you're having trouble ranking, before you start questioning the GPT-3 content, go back to the basics and figure out why your WordPress site isn't showing up on Google.
How can you get the most out of GPT-3?
Using Jasper or any other GPT-3 tool simply by pressing a button is as risky as it is counterproductive. You need to be able to guide it, make it follow your plans, and impose your style on it. Suggest your ideas to it so that it can learn and adapt to your needs.
Above all, be sure to carefully proofread all the content it generates for your business. Be curious and learn how to use this artificial intelligence so you can master it.
Thanks to GPT-3, you can finally create your 300-page semantic content hub without spending tens of thousands of euros on content writing. Even if you have to go back and edit it, you’ll still save a lot of time and money. With this artificial intelligence, you can redirect those investments to other areas of your business, such as marketing or branding.
Our Take on GPT-3: Is Jasper Really Useful for Your Business?
There’s no denying it: using automated content generation is a real asset for your business. You’ll benefit from:
- time;
- money (to reinvest in other areas of your business);
- the assurance of always having ideas (editors and copywriters no longer have to worry about writer's block).
Among the content that GPT-3 can generate for you, here are the types that will directly benefit your business:
- blog posts;
- your social media posts;
- landing pages;
- product sheets;
- e-books;
- Facebook and Google ads.
From an SEO perspective, we recommend complementing your use of GPT-3 with Surfer SEO. This will ensure you have a comprehensive SEO strategy.
However, it’s absolutely essential to keep a close eye on all the content Jasper generates for you. The GPT-3 artificial intelligence lacks moral or critical judgment and can produce content that is false, inaccurate, or harmful to others. To get the most out of Jasper, avoid sensitive topics, or be even more vigilant about what you publish. Otherwise, Google might detect the automated generation of content—which it penalizes—and classify your site as spam.
When used properly, this revolutionary technology benefits everyone (even editors and copywriters). It allows you to work faster and more effectively while saving money.
