You have probably already heard of machines that write your content automatically. Many people were wary of these texts, which were often meaningless. The stakes have changed considerably since the arrival of GPT-3, the artificial intelligence that will revolutionise the way you produce written content on the web! Discover how this new generation of intelligent tools will allow you to save money and time without sacrificing the quality of your texts. We also offer several tips on how to keep control of this artificial intelligence so that it can help you develop your business without provoking sanctions from Google.
What is GPT-3?
GPT-3, or Generative Pre-trained Transformer 3, is an artificial intelligence capable of generating written content of a quality similar to that of content written by humans. Its capabilities are numerous: creating a structured and coherent text based on a theme, inventing a continuation of a content, imitating a writing style are among its capacities.
Introducing this artificial intelligence that outperforms all its competitors
Invented by the company OpenAI, co-founded by Elon Musk, GPT-3 is an extremely powerful tool. Indeed, it contains no less than 175 billion parameters, compared to 1.5 billion for GPT-2, the previous version.
GPT-3 does not need to be updated with additional learning modules, as it learns globally in deep learning (a branch of machine learning where data is not formatted before feeding the algorithm). This language model is one of the most important advances in artificial intelligence in recent years. What can the huge artificial neural network of GPT-3 be used for?
Scope of action
GPT-3 can create any kind of written content. Summarising long texts, translating, taking notes, writing news articles or even novels and legal texts, the language model can also code and write guitar tablature.
In short, the GPT-3 algorithm analysed the semantics to learn the structure of the language. ... The potential uses of this tool are numerous. Today we are interested in using artificial intelligence to develop your online business through a content strategy.
How to use GPT-3 in your strategy?
We have seen how GPT-3 is a revolution in the production of web content. But in concrete terms, how can you use this artificial intelligence to develop your business?
GPT-3's primary goal: to free you from time and mental burden
GPT-3 is a great tool for writing and automating the writing of dozens of different contents to develop your marketing. By freeing up your time, you can concentrate on other areas of your business and/or multiply your projects!
GPT-3 for your copywriting strategy
Do you have several sales pages to write? Hundreds of product sheets to entrust to a team of copywriters? Simplify your task by using artificial intelligence to write copywritten content in no time. Whether you have a specific sales objective or a need for sustained production of many pages, the GPT-3 can do it.
Your ranking strategy improved with GPT-3
GPT-3 has based its learning on deep semantic analysis. It therefore seems more logical that this tool also helps you with your ranking strategy. The language model will provide you with mass optimised content while saving your time. Is your SEO strategy based on semantic cocoons? GPT-3 can make your project possible and even less expensive by writing hundreds of pages with varying queries and semantic context. Thanks to artificial intelligence, you can be sure to cover all possible topics around a given theme!
Jasper's intelligent writing tool uses GPT-3 to create all types of content
Now that you see all the opportunities GPT-3 offers, you will certainly want to use it, or at least test its capabilities. Where to find the technology of this 3rd generation language model?
Who do we call Jasper?
It was originally called Jarvis. Jasper is a tool that uses GPT-3 technology to create content that serves your goals. You can give it a structure to follow so that it writes unique, consistent and actionable content.
Why is it one of the most serious automatic writing tools today?
Jasper is totally focused on your business. Simply select a template according to your objectives, fill in the basic data (writing tone, product description or blog post title) and press a button to get an accurate, complete and directly usable text.
Jasper 's basic functionality is monumental... How about taking it to the next level? The Boss mode of thetool multiplies the power of this artificial intelligence. Give your orders in writing or verbally, ask for long texts built around a succinct structure and thetool will write your blog posts in seconds.
What structures can you choose as a basis for the texts written by Jasper? Here are some examples:
- AIDA structure: Attention, Interest, Desire, Action;
- PASTOR Structure: Problem, Amplification, Story and Solution, Transformation and Testimony, Offer, Response
- PAS structure: Problem, Stirring up the problem, Solving.
- etc.
Since you have the opportunity, don't hesitate to do some A/B testing to see which version of the text converts better. This is another advantage of Jasper: do more (content) with less (resources).
What can you write with the GPT-3 language?
The advantage of Jasper is that it adapts entirely to your strategy. It can generate a text from a word or from an imposed plan, just as it can write a product description followed by a copywritten paragraph. What marketing content can you delegate to Jasper? GPT-3 technology allows you to create :
- blog posts;
- email campaigns;
- your publications on social networks;
- of landing pages ;
- your ebooks ;
- video or podcast scripts;
- Facebook and Google Ads;
- responses to customer reviews;
- and even your company bio on the networks or your LinkedIn bio!
The benefits of using Jasper for your business
Save time to focus on other aspects of your business
The first advantage of delegating your content to artificial intelligences such as Jasper or GPT-3 is, of course, to save a maximum of time. Imagine being able to write all your social network content for the year in a single week? Or produce a hundred new product sheets in just two or three days?
Save money by multiplying your profits with GPT-3
In addition to saving you time, these writing tools also save you money. Creating long-form content that moves you up the SERP or generating windfall profits from a machine-written sales page is a reality.
You can reduce your writing costs: SEO writers and copywriters are important areas of expenditure. You can still use their services, but for a different purpose. You will no longer need to spend time recruiting the rare pearl and find a project manager who is as versatile as he is competent to delegate your content effectively.
Jasper definitively solves writer's block
Far from stealing the work of the copywriting professions, Jasper is the perfect ally for editors and copywriters! Indeed, they can use GPT-3 to increase their production rate tenfold: it's the perfect combination!
This is not the only advantage for writers. The blank page syndrome is something that makes many writing professions tremble. Not finding a topic, an angle of attack, remaining undecided about the plan... All these worries are over with GPT-3, which generates coherent, long and precise content as well asarticle ideas and striking meta titles!
Is it really possible to work on credible SEO with Jasper and GPT-3 technology?
We have seen that Jasper is able to write meta titles and meta descriptions for you in order to keep the reader's attention (and make them want to click). There are other SEO options to try out among the many features of GPT-3.
SEO options exist on Jasper, but they are limited
However, it is necessary to emphasize that this artificial intelligence is not a tool entirely oriented for SEO. GPT-3 was created to write intelligently and consistently. Optimising texts for SEO is not its best asset, even when using the Boss mode.
When you see what GPT3 is capable of doing, it is easy to understand why it is more generalist than specialist. To complete your specialised SEO strategy, we recommend a more powerful tool: Surfer SEO.
The solution for combining SEO and GPT-3: SEO Surfing
To ideally complement your use of Jasper for state-of-the-art SEO, integrate Surfer SEO. This external tool offers more features entirely geared towards SEO. For planning your content strategy, structuring your texts and writing them to rank, Surfer SEO is the complementarytool you'll need to get and keep your content on the first page of Google.
It has become easy to generate consistent and optimised content, but are these practices aligned with Google's rules?
Does Google agree with the use of GPT-3 technology?
It's a fact: Google is firmly opposed to automatic content generation. Its goal is to provide human content to humans by imitating their way of thinking with ever more sophisticated algorithms. Thus, content considered as spam is severely penalised or even deleted by the search engine.
Are Google sanctions inevitable?
This hunt for misinformation is perfectly legitimate on the part of Google. Nevertheless, don't panic if you use GPT-3 technology to write all your content. All you need to do is pay a minimum of attention to the texts provided by the artificial intelligence. The aim? To identify and correct ambiguities or errors (in content or form). If you are the guardian of your own content, Google will not necessarily sanction you.
Be careful, but remember that the American giant is officially opposed to the purchase of links to influence its authority score... This practice is in fact commonplace and does not prevent the good referencing of sites using it.
How to work sensibly with the GPT-3 language model in accordance with the search engine rules?
As with all the tools available to you to develop your business, the important thing is not to use them blindly. To do this :
- - proofread your content carefully before publishing it (or have it proofread, you save time and money on optimized writing );
- - set up all your tools correctly;
- - Avoid trying to automate everything at the risk of running a gas factory;
- - Keep an eye on your activity: from time to time, audit your operating mode thanks to the SWOT matrix and keep up to date with web best practices.
Use the weaknesses of Jasper and GPT-3 to optimise your business
You don't have to look very far for the weaknesses of this great tool. However, we have chosen to give you the tips to turn these weaknesses into real strengths for your business.
Double the vigilance in the automated production of content on sensitive topics (YMYL)
Beware, if you are going to use Jasper to develop your business in sensitive areas, you are risking a lot. These activities, also known as YMYL(Your Money Your Life), have a direct impact on the lives of those who buy these products.
In our article on choosing your niche, we advise you against opting for this type of e-commerce, which is as dangerous to exploit as it is difficult to optimise. Moreover, if you intend to use artificial intelligence to produce content in these areas, you may be disappointed. The information you provide must be of even higher quality than other niches.
If you decide to use GPT-3 for YMYL themes, the risk of misinformation is immense. Remember that thetool is not intelligent: it does not think for itself and has no judgement. Jasper is there to produce content, moral sense is not included in its algorithm...
The language model will be able to write perfectly readable content with credible figures. The Internet is full of false and/or erroneous data. The basis for learning GPT-3 is the raw internet content. It is therefore easy to understand that thetool reproduces errors of judgement. Since these themes have to have a high authority score to be tolerated by Google, we recommend that you keep a close eye on the information you are conveying. This will prevent your site from being spammed by Google and your business from going under...
If you're having trouble ranking, before you question GPT-3 content, review the basics and analyse why your WordPress site isn't showing up on Google.
How to use GPT-3 optimally?
Using Jasper or any other GPT-3 tool at the push of a button is as risky as it is counterproductive. You need to be able to frame it, make it follow your plans, and impose your style on it. Suggest your ideas to it so that it learns and adapts to your use.
Above all, make sure you carefully review all the content it writes for your business. Be curious and learn to practice this artificial intelligence to tame it.
Thanks to GPT-3, you can finally produce your three hundred page semantic cocoon without spending tens of thousands of euros on written content production. Even if you fall behind, you still save a lot of time and money. Thanks to this artificial intelligence, you can redistribute these investments to other areas of your business, such as promotion or branding.
Our GPT-3 review: Is Jasper really good for your business?
There's no doubt about it: using automated written content production is a real asset for your company. You gain:
- of time ;
- money (to be reinvested in other areas of your business);
- the assurance of always having ideas (editors and copywriters no longer have to fear the blank page syndrome).
Among the contents that GPT-3 can produce for you, here are those that will directly benefit your business:
- blog posts;
- posts from your social networks;
- landing pages ;
- product sheets ;
- ebooks ;
- Facebook and Google ads.
For natural referencing, we advise you to complement the use of GPT-3 with Surfer SEO. This will ensure that you have a 360° SEO strategy.
On the other hand, it is important to keep an eye on all the content that Jasper offers you. The GPT-3 artificial intelligence has no moral or critical sense and can produce content that is false, wrong, or harmful to others. To make the best use of Jasper, avoid sensitive topics, or be even more careful about what you post. If you don't, Google may detect the automatic generation of content that it sanctions and categorise your site as spam.
When used properly, this revolutionary technology benefits everyone (even copywriters). It allows you to work faster, better and save money.
