Website Design for Photographers
Grow your online photography business to its full potential with a high-impact, high-performance website. Ingenius is an agency specializing in website design for photographers.
Enzo Honore
Coach for Entrepreneurs and E-commerce Business Owners
Florian Beaumont
Email Marketing Coach and Service Provider
Bakari
Personal Development Coach
Ludivine Souare
Chat Marketing Services
Sandrine Victoire
Family and Parenting Psychologist and Coach
Grow your customer base with a website designed for photographers
Showcase your craft services and offerings with a clear and impactful website. We’ll help you transform your online presence with messaging and design that drive conversions. For the past three years, we’ve been helping dozens of photographers design websites that showcase their services and rank well on Google.
A CANON website—but above all, a high-performance one
Your website follows the rules of high-conversion UX.
A comprehensive ecosystem for artisans
Service sales, customer testimonials, SEO—take advantage of the best turnkey online tool.
No margins
We do not charge any commission on sales
A website created by experts in online sales for photographers
Get the most out of your website with our unique expertise in conversion and advice on digital strategies such as SEO. We help you optimize your website so it appears at the top of search engine results.
Why Create a Website for a Photographer?
For 95% of professional photographers, having a website is a must.
Yes, it’s true—most photographers have a very clear understanding of this concept. The days of “word of mouth” and business cards are long gone. OK, they’re still used, but once people have your card… where do you think they’ll look for you? Your website should showcase your talent to the whole world and allow people to get to know you and write about you. For a photographer who doesn’t know much about web design, the idea of creating or setting up a website can be daunting.
But before you even start thinking about how to build the site, the most important question to answer is what you need. These days, it’s so easy to create a photography website, but you need to know exactly what benefits a photographer’s website offers you.
Reason 1: Have an up-to-date portfolio that is 100% available
If your website isn’t kept up to date, it won’t look professional and you’ll drive visitors away. Your website is the face of your photography business on the internet. It will be the first thing a potential client sees before contacting you. You need to make sure that your photography website is modern, compatible with all devices, and presents you in a positive light. No one wants to hire a photographer whose website looks shabby or outdated.
Whether you’re a professional wedding photographer or an amateur landscape photographer, it’s essential to have a modern, fast, and up-to-date website to reach more clients. You need a website and a user-friendly control panel that’s well-organized, easy to use, and allows you to manage your site at any time from any internet connection. Here are a few important things to consider when creating your website:
- Make sure the logo is always visible. It's important for visitors to know where they are at all times;
- Use only the best photos. You'll get more customers with 5 very good photos than with 50 average-quality photos;
- Your website should include more than just photos. You should blog and create text sections of a certain length that describe your business, your areas of expertise, the city where you work, and so on; yes, your site is a space for photography, but in the world of the Internet (and Google), content is king.
Yes, your blog is your main ally for creating quality content. You should write blog posts featuring your latest work, talk about the places you cover, or the events you attend. Talk about your workday from time to time, because people want to know and see what you do and how you work. Don’t forget about your blog—it’s very important for your website. At Ingenius, we offer an automated SEO service.
Reason 2: Selling your photos and services directly online
Tailor your website to your actual business. Start selling your photos, products, and services online. A photo book, a studio session, fine art photography, wedding photos, photos of a sporting event, and even a picture book or a photography course. No matter what you want to offer, the sales opportunities on your website can be endless. And this is true regardless of where your customers are located—even if they live too far away to visit you in person to view and purchase your photos. Are you worried they’ll download your work?
You can add watermarks to your photos for added security. In addition, you can display photos at a resolution suitable for the web, but of lower quality for printing. This will provide maximum security for your photos. Go ahead—sell your photos and services on your own website. At Ingenius, we specialize in creating websites for photographers and understand the challenges you face.
Reason 3: Viewing photos privately through a private customer portal
If you’re a professional, you need to be able to show your images to your clients in private. You can always send photos to your clients via email, Dropbox, etc., but you know that this is very cumbersome, offers very little storage space, and wastes a lot of your time. Why not consider creating a website for photographers where you can easily set up private galleries with a username and password? These tried-and-true galleries are very easy to use and allow clients to choose photos from the comfort of their own homes with ease. And if you have a wide range of options, that’s even better—for example:
- If you receive an automated email every time one of your customers finishes selecting their photos
- If you receive an automated email every time someone purchases your photos, products, or services
- If you can allow files to be downloaded from a prepaid or free photo service
- If you can create a private gallery for an event where participants can log in and then purchase photos.
Of course, this makes your life easier (since you have more time), and especially that of your clients, who will be able to choose or purchase photos quickly.
Reason 4: Search engine ranking and automatic promotion of your work
For example, let’s say you’re a wedding photographer based in Paris, France. Now imagine that a potential client searches for “wedding photographer Paris” on Google… You can probably guess what that means. If you’re on the first page of Google’s search results, you’ll get more clients. Aside from people who search for you directly online to see your work, if you can’t be found on Google, it’s as if you’ve ceased to exist.
Your website should provide as much information as possible about you and your photography business. Search engines will then index your site and make it easier for potential customers to find you.
The benefits of creating a website for a photographer don’t stop there. It opens up more opportunities for your business all over the world. OK, that’s a bit of an exaggeration—maybe you wouldn’t want clients in Tokyo. But who knows? Having a website improves your business’s visibility online.
And one last thing: did you know that in April 2015, Google announced it would penalize websites that aren’t optimized for smartphones? Just imagine how important this is today, when everyone uses the internet on their cell phone or tablet. Your photography website needs to be responsive.
Reason 5: Sharing Your Photos on Social Media
Social media offers great potential for reaching thousands of people. It can help you build your brand, promote your services, and share your photos directly from your website. Your followers or friends will also start talking about you, and your photos will go viral—this effect multiplies every time your friends’ friends share one of your photos. So, if you have a Facebook, Twitter, Flickr, or any other social media page and use it regularly, you should add it to your website.
Social media not only allows people to discover you, but you’ll also gain followers who’ll see that you’re a very active photographer and always coming up with something new. Of course, there’s no point in having 10 social media accounts if you don’t post anything on any of them—that’s counterproductive.
Why choose Ingenius to design your photography website?
At Ingenius, our services are perfectly tailored to create websites that will finally bring you customers. We build high-impact websites for photographers that drive sales and rank on Google.
They are then customized for online advertising and SEO. Would you like a demo or more information?
Customer Reviews
You're not alone!
Ingenius has a technical team available 7 days a week to answer your questions and assist with the development of your craftsman website as needed. You can schedule strategic development calls to benefit from our expertise.
Genius Solo FAQ
Your entire website is 100% editable after delivery, and we adhere to development standards.
We can offer you subscription plans down the line. We’ll support you every step of the way and provide strategic consultations to help you develop your website. We won’t leave you on your own.
Our site is 100% compatible with WordPress. You have complete freedom.
We develop your website using graphic mockups created by a professional graphic designer. We pay special attention to the design.
The turnaround time is approximately one month, depending on the feedback received after the first graphic mockup.
After delivery, we offer you a non-binding subscription. We have various packages available, and the minimum fee is 59 (excluding tax) to cover server and extension costs. Given the number of modules available, we’re confident you’ll find one that suits you perfectly. Plus, we won’t charge you for the first month to give you time to make your first sales.
The WordPress specialist and Learndash
Ingenius specializes in WordPress, the go-to tool for artisans.
We adhere to industry standards and have a vast library of modules we’ve already developed for our clients, which helps you save money. Have your website built by experts and increase your revenue over the long term!
Need a demo?
Book a live session to explore our showcase websites and ask us any additional questions you may have
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