For all craftsmen's themes

Website creation for craftsmen

We make it easy for you to create a website that showcases your work and sells your products. Ingenius is an agency specialising in website creation for craftsmen.

Increase your customer base with a website for craftsmen

Offer your products, services, coaching and/or training with a clear and impactful website. Our secret sauce for successful craft websites is a combination of two things: high-end creative thinking and a true love of craft.

Why Ingenius for a craft site?

A CANON site, but above all a powerful one

Your site respects high-conversion UX rules.

A complete ecosystem

Sale of services, training, diary connected to the customer area, online training system, benefit from the best turnkey online tool.

No margins

Ingenius does not charge any commission on sales

A site created by experts of websites for craftsmen

Get the most out of your website with our unique expertise in conversion and advice on digital strategies like SEO. We help you optimise your website to appear at the top of the results in search engines like google. Focus on what you do best, not on marketing.

The specialist of Wordpress

Ingenius is the specialist in Wordpress, the essential tool for creating websites for craftsmen.

We respect the development standards and have a huge base of modules already developed for our clients, which allows us to save money. Have your website designed by experts in the field of business websites and increase your income in the long term! Forget about unoptimised websites on Wix.

Customer reviews

You are not alone!

Our sites for craftsmen is a professional technical team available 7/7D to answer your questions and intervene if necessary in the development of your site. You can schedule strategic development calls to benefit from our expertise.

Need a demo?

Book a live discovery session to see examples of sites already developed and to ask us any additional questions you may have

Questions about our sites?
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Why is it necessary to have a website for craftsmen?

In the age of new technologies, keeping up with the pace is the best way to compete. By creating an artisan website, you can develop and communicate your business online. Nowadays, the majority of Internet users rely on the information contained on company websites, especially the reviews left by customers. For your business as a craftsman, you can develop a website to position yourself as a professional. Moreover, a craftsman website allows you to attract more and more visitors to your business. But how do you go about creating a professional craftsman website?

Develop your own artisan website or hire a professional

If you are one of those people who are comfortable with technology and handling a connection, you can create your own artisan website. Indeed, the use of tools for creating a website are numerous and simple: Wordpress, webflow, Wix etc...

This is easy software for a beginner to learn and you can easily have a website quickly. However, you need to have as much knowledge as possible in this field if you want this website to be useful. Indeed, the market has been developing rapidly for years and the competition is tough on this type of project.

If you do not have the skills or tools, you can contact a specialised agency. The latter is an expert in the development of a showcase site for craftsmen. Are you a craftsman? Having a showcase site allows you to take advantage of a single page containing the various information on your activity. A minimalist site, the showcase site offers an automatic layout and contains only the essential information. It is an advantageous solution if you are just starting out in the web domain. You can easily control your site and the information you publish.

What should a craftsman website contain?

When it comes to web relations, knowing how to create a bond of trust is essential to attract customers. In most cases, the content published on the site must be relevant to your business. Therefore, it must contain the right information. A craftsman website usually has a homepage that gives the first impression. The craft sector requires attractive information at first glance. This is especially true for topics such as construction.
Apart from the homepage, the company portrait is recommended before presenting the services. It is in the services that you must insist on informing the customers. You can add photos of your work and your workshop to illustrate your company. Your main objective is to satisfy your customers. So start with testimonials from customers who have already chosen your products and support your words with photos. Finally, don't forget to include information on how to contact the company, with addresses of blogs and social networks.

Use your artisan website to increase the visibility of your business

With the number of Internet users constantly increasing, using the Internet is a way to develop your business. Are you a craftsman who wants to take your business to the next level? Consider developing a website for your business to attract potential customers and increase your turnover. Instead of spending your time and energy canvassing by phone or in the field, knowing how to use a craftsman website offers important advantages. Before visiting your workshop, customers can first learn about your business by visiting the website you have created.


Until now, your business has been limited to your business card and brochures. With a craftsman website, you allow customers to find you on a platform that offers more detailed information. Just like the brochure, the website can be consulted at any time and especially at any place. If you are a craftsman who wants to sell your products, your website can act as a display platform. In contrast to the shop shelf, the website gives more detailed information about a product.

Get more customers in your locality

Before looking for customers in a neighbouring town or in another country, you must first know your own area of operation. The purpose of creating a craftsman's website is to ensure that new customers are found. For your locality, you can use your site as a means of getting more customers. It should be noted that Internet users often use the geolocation search to find a professional craftsman. Customers who are in your area can contact you from your website. So don't forget to include your city and address on the newly created site.

The website, a permanent prospecting solution for your business

According to the data received from a study of craftsmen's websites, the Internet presence remains an alternative that should not be neglected for permanent prospecting. Although one in five craftsmen has a website, this tool can considerably reduce the marketing budget. It should be noted that a craftsman's website remains valid from the moment it is integrated into the web. You can make changes by adding more information that is useful to your customers.

While the majority of VSEs and SMEs are artisans, many are unaware of the power of a website to maximise turnover by ensuring a real return on investment. Most are not yet convinced of the importance of having a website to develop their business. However, the Internet remains an excellent ally for selling. With a website, you don't have to worry about opening hours as it is available 24/7. Your customers can get information, make an appointment or buy directly, without having to go anywhere. This is a privilege for both the craftsman and the customers. On the one hand, the craftsman makes sales and increases his turnover. On the other hand, the customer can buy and collect at the first hour the shop is open. One of the advantages offered by a craftsman website is the openness to the world of the business.

The website, a low-cost advertising tool

When creating an artisan website, it is necessary to call upon a professional agency. The latter will design a site that meets your expectations. There are two kinds of websites, a showcase website and an e-commerce website. For a showcase site, it serves to promote your activity with information opening in a quick contact. The development of this kind of site is probably the cheapest form of advertising to find and retain customers throughout the year. Regarding the E.commerce site, it is necessary to sell products. This type of site allows for prospecting beyond the local market. In the face of a situation such as the health crisis, e-commerce sites are essential to preserve customers.

The creation of a craftsman website is a solution to reinforce traditional word-of-mouth advertising. In the age of digital communication, having a website has an impact on advertising your business. On your website, you can promote your products and create a brand image.

Why call on Ingenius to design your craft site?

At Ingenius, our offerings are perfectly calibrated to create websites that will finally bring you customers. We create impactful websites for artisans who sell and position themselves position themselves on google.

They are suitable for online advertising and search engine optimisation. Would you like a demo or more information about the different options?

The Wordpress agency that designs and builds high quality and sustainable websites.

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