For independent lawyers or law firms
Website creation for lawyers
Develop your law firm's visibility to its full potential with a high-impact, high-performance website. Ingenius is an agency specialising in websitedesign for lawyers.
Increase your client base with a website tailored to the legal profession
Offer your legal services in a clear and impactful way. We help you transform your online presence with a message and design that converts. For 3 years we have been helping dozens of freelancers, restaurants, coaches, artisans and solopreneurs get more customers.
Why Ingenius for a lawyer's website?
A CANON site, but above all a powerful one
Your site respects high-conversion UX rules.
A complete ecosystem
Sale of services, training, diary connected to the customer area, online training system, benefit from the best turnkey online tool.
Ingenius does not charge any commission on sales
A site created by experts in web design
Get the most out of your website with our unique expertise in conversion and advice on digital strategies like SEO. We help you optimise your website to appear at the top of the results in search engines like google. Make it easy for your customers to book online.
The specialist of Wordpress
Ingenius is the specialist in Wordpress, the essential software for creating websites in the field of law.
We respect the development standards and have a huge base of modules already developed for our clients, which allows us to save money. Have your website designed by experts and increase your income in the long term!
You are not alone!
Genius Solo is a technical team available 7 days a week to answer your questions and intervene if necessary in the development of your site. You can schedule strategic development calls to benefit from our expertise.
Need a demo?
Book a live session to discover the websites already developed for lawyers and to ask us any additional questions you may have
Any questions? Contact us
Why create a website for lawyers?
Why create a website for a lawyer? In the digital age it is a tool indispensable communication strategy. It offers many possibilities as well as financial and time advantages that contribute to organisational and professional sustainability. The multitude of functionalities offered by a website offers many advantages to a lawyer. But for this to happen, it must be well referenced on search engines.
Essential for his activity, a lawyer's website is an extension of his practice. It must comply with a common code of ethics which is regulated by the National Internal Regulations of the legal profession (RIN). The domain name must be transmitted to the Bar Association.
Communicating on its services
The primary purpose of a lawyer's website is communication. As a showcase for his activity, it allows him to make himself known and to propose his products, his services, his expertise. This is all the more important for a law firm and has become a criterion of choice today.
Today, the first reflex is to consult the Internet whenever information or assistance is needed.
The site is therefore the first level of contact, the one that is decisive in converting a simple visitor into a potential customer.
It is therefore essential to take care of your communication. First of all, from a regulatory point of view: no third-party advertising, addition of compulsory information related to the profession, respect for professional secrecy, legal information about the lawyer's structure.
The communication on the site must be qualitative but also complete in order to allow the Internet user to form a favourable opinion. The aim is to encourage contact by e-mail, via a social network, by telephone, or even via the site, in order to arrange an appointment.
As the first lever for increased activity, communication is above all informational and professional. It is factual and it is an opportunity to stand out from the competition.
However, this communication is above all regulated by the National Internal Rules of the profession in the same way as the domain name of a lawyer's website. It cannot be advertising and must be of high quality so that the site is well referenced on the various search engines.
As a guarantee of seriousness, communication can be attractive in order to attract attention by means of different levers.
A website is a unique medium that offers the possibility to communicate a multitude of information/content. Everyone can find what they need.
Whether it be opening hours, postal or telephone contact details, the areas of expertise offered, the history of the firm, the fees charged. Everything is centralised in one place.
The details of the bar association in which the lawyer is registered, the practice structure, or even the network of which he or she is a member, must also be included.
This ease of access is a significant advantage and is very important for Internet users who are fond of immediate information.
The services, the specialities of action, which are enhanced by a photo of the lawyer can also create an initial relationship of proximity and trust.
In addition, there is also a financial advantage for the law firm. Indeed, this first contact and first level of information saves valuable time.
However, care must be taken to ensure that the information is easy to access, otherwise users will quickly leave the site to consult that of a competitor.
In addition to the lawyer's administrative and commercial information, other sections can be added to the site.
This can be articles dealing with generallegal information, news on the profession or on legislation in different areas, or even a blog.
These elements provide added value, a lever to stand out from the competition and to be better referenced by search engines. By completing the window display, they allow future clients to form an opinion on the expertise and skills of the lawyer.
The website is thus enriched and, above all, updated at regular intervals, and communicates a modern and efficient image.
This news section is essential for the lawyer's website, as it allows him to assert his identity and values, and even his ethics.
Increase your customer base
The main objective of creating a website is ultimately to develop its activities. Even if it is not advertising, the communication of information aims to acquire visibility and reinforce the notoriety of the lawyer. And by resonance to increase its turnover.
As the Conseil National des Barreaux (CNB) reminds us, this is not canvassing but rather an extension of the lawyer's physical office.
The visit to the site aims to create the opportunity for a first contact. Its objective is to lead to a physical exchange with the lawyer.
With this digital tool the referral system, or electronic word of mouth, works optimally. In marketing terms, it is estimated that a single satisfied customer who shares this with his network generates five new leads.
The collection of opinions and comments from Internet users also contributes to the conversion of Internet users into clients. They allow the perception of visitors or prospects to be analysed in order to optimise the lawyer's site, or even the services.
Offering online services
To go further, various very useful services can be offered by the site. They will increase the notoriety and give a modern image of the lawyer. They also have the advantage of optimising time and have financial impacts
Whether it is from different packages according to the services or in a personalized way, the Internet user can obtain a quote directly from the site.
This feature is very interesting and advantageous because it not only saves time but also allows the collection of information from a potential customer. In addition, the next telephone contact or appointment is made easier.
Digitalising the quotation is also a financial gain as it can avoid shipping costs and it reduces the burden of administrative work.
Making an appointment
This second possibility also has temporal advantages for the lawyer but also for the Internet users. The latter no longer have to wait for the opening hours of the law firm.
As a result, they will not "surf" to competitors' websites in the meantime. This simple opportunity converts more Internet users into customers.
There is also a financial gain due to the reduction of administrative tasks.
Dematerialising certain meetings and appointments can also be very useful and advantageous for both the lawyer and his future clients.
The gains are first of all in terms of travel time to the meeting. But also financially if a means of transport, such as a car or public transport, is necessary.
And above all, a videoconference meeting is much more fluid than a simple exchange of e-mails or letters. It develops a relationship of proximity and trust.
Secure online payment
This practice has become common and offers a modern image of the lawyer. It is a feature that has an impact on its reputation.
This alternative can be used to pay the fees for an online consultation, to pre-pay for an appointment, but also to pay a deposit when taking on a case.
This simplicity of settlement is much appreciated by Internet users.
Tracking visitors to the website
Statistical analysis tools are essential for the proper implementation of the lawyer's website.
The various indicators of the traffic of visits to the site will make it possible to optimise and adapt the information and news disseminated.
Knowing how much time is spent on the site, on which sections, knowing which articles have caught the attention of Internet users, are elements that make it possible to adjust what is posted.
The more the site is "alive", the more visits it generates and the more opportunities it creates to increase business.
Even if the time spent and the number of visitors do not increase the referencing, the statistics make it possible to increase the quality which is a factor of improvement of this one.
Why call on Ingenius to design your lawyer's website?
At Ingenius, our offerings are perfectly calibrated to create websites that will finally bring you customers. We create impactful websites for artisans who sell and position themselves position themselves on google.
They are suitable for online advertising and natural referencing. Would you like to have a demo or more information or simply talk about your project?