Creating a website, especially using the WordPress CMS, seems very easy. Even if this solution of website design is meant to be accessible to everyone, the ideal would be to use the services of a WordPress provider to have a custom-made platform. The problem is that finding an excellent professional is not easy with the offers that abound on the internet. Here we offer you some tips and criteria to consider when choosing the right WordPress provider.
What should I look for in a WordPress provider?
Today there are a multitude of web service providers specialized in WordPress scattered throughout France and the world. If you are looking for a professional or an agency that offers its services for the creation of WordPress websites, you must take into account some important parameters.
Qualifications and expertise of the WordPress provider
The main reason you are using the services of a WordPress provider is because you do not have the necessary qualifications to create your website yourself. Therefore, when looking for a WordPress provider, you should check their degrees and certifications to make sure that they are the right one for you.
The provider must also have a real expertise of Wordpress in order to help you get a platform tailored to your different needs.
Experience and reputation of the WordPress provider
Experience is one of the most important criteria for choosing a WordPress provider. By choosing a professional with several years of experience, you will undoubtedly benefit from the services of a seasoned and well-trained specialist. With the many clients he has worked with, he has the skills to help you in any situation.
When looking for the ideal WordPress provider, you should select a professional with a good reputation. Reputation is one of the first indicators of a provider's performance.
What type of WordPress provider to choose?
Agency or freelance, which one to choose? Know that by going through a web agency expert in the field, you will have more chance to design a quality site. Indeed, this type of company brings together professionals such as graphic designers, writers, SEO, developers and maintenance technicians.
Each with their own field of expertise, these experts work together to bring your project to fruition. It is this affinity between specialists that makes the strength of web agencies such as Ingenius. The advantage is also that you don't need to hire different experts on the same project. And it can even be cheaper than having several interlocutors.
Freelancers are also good people to turn to in order to establish your online presence. However, unlike the agency, the freelancer works alone. The delivery time will be long and the quality can sometimes leave something to be desired. You will have to find the right provider among the many offers that abound on the internet.
How to find the right WordPress provider?
Finding the right WordPress provider among the agencies and freelancers present on the internet can quickly become a nightmare. Fortunately, there are steps you can take to make it easier to find an expert in the art of creating sites with the famous WordPress CMS.
Review the provider's site
The excuse of the shoemaker who is the worst shod is not valid for a WordPress provider. The website of this professional must be free of any reproach. In addition to its attractiveness, its platform must be secure, dynamic and fluid. To convince you, the site must have an efficient tree structure. To judge the efficiency of your provider, you must ask yourself one question: would I like to use the same website? If the answer is negative, continue your research.
Browse the portfolio and the completed projects
A great WordPress provider will be proud of the projects they have completed and they will have no trouble displaying them for all to see. Therefore, you need to go through all of your professional's achievements to get a better feel for him. Don't hesitate to take a look at the designs that make up his portfolio. You may discover advanced features like WooCommerce that offer integrated payment.
If you're planning to start an online translation agency and your provider has already done a dozen or so, that's a pretty good sign. It means that he already knows this activity and its subtleties. They will then be able to create a website that meets all your requirements. Also, think about interacting with the websites created by the provider from your smartphone. Do a performance test with PageSpeed to get the scores.
Read customer reviews of the provider's services
Whether it's for a short or long term project, you will be working with your provider. You need to know what others think of their methods and results. Don't just rely on the agency or freelancer's website. Pursue research on other platforms. Fiverr, Google My Business, Facebook, Instagram, are all avenues to explore for serious reviews.
Check the WordPress experience of the provider
More than 30% of companies and individuals on the internet have chosen Wordpress for their websites. So there are experts in the field that you can call upon. But be careful! Find out about their experience with the CMS before choosing your Wordpress provider. Favour those who have already created sites for a multitude of clients. Then, they will be willing to accompany you for the design of your platform.
How to choose the best WordPress provider for your needs?
Once you have shortlisted several providers, you will have to choose the best professional for the creation of your website. You must take into account a multitude of criteria to make the most appropriate choice.
The needs of your project
One of the most important elements in choosing an agency or freelancer is your needs. Get in touch with your professional and try to explain your project. Then, ask them if they can help you build your WordPress site.
The location of the provider
If your project has local coverage, it's best to choose a provider who operates in the same city as you. Moreover, choosing a professional close to you offers many advantages. First of all, he has a knowledge of your environment, which will allow him to create an adapted website. Then, with the proximity between you and your provider, you will solve your problems in a fast and effective way.
Customer support from the provider
When you find yourself facing certain problems, you need assistance to solve it as soon as possible. To choose your WordPress specialist, you need to make sure that he has a good customer support. He should also provide you with tutorials and videos to get you out of complicated situations.
Maintenance
Maintenance is an essential element after the creation of your website. A true WordPress specialist should inform you of the importance of doing this. Moreover, he or she should offer this type of service to help you maintain a sustainable website.
The price list
Finally, pricing is one of the most important criteria for choosing a WordPress provider. You need to find a professional who offers competitive prices without skimping on quality. That's why it's important to shop around.
What are the skills of a great WordPress provider?
An excellent WordPress provider is mainly distinguished by their know-how and skills. When choosing your professional, you need to make sure that they have the majority of the required qualities. Find out more about them without delay.
HTML, CSS and JavaScript programming languages
The most obvious skill to distinguish a real provider from a beginner is the mastery of programming languages. Among the must-haves is HTML or Hypertext Markup Language which defines the structure of a WordPress website. It is a basic development language and mastering it means understanding how a page is composed. Even if your professional is an expert in the use of the CMS, he or she must have a strong knowledge of HTML to give you confidence.
On the other hand, CSS is a solution made of cascading style sheets. To be clear, this special language determines the visual aspect of a WordPress website. When looking for a service provider, you should make sure that they are fully conversant with CSS.
As for the interactive elements of a website, they are controlled by JavaScript. The latter works in conjunction with HTML and CSS for the development of web applications. The experts of the Ingenius agency will put all their knowledge at your service.
Programming languages PHP, SQL
SQL stands for Structured Query Language. It is responsible for communication with databases in web applications. Whether you are looking for a freelancer or an agency, the selected professional must master SQL manipulation.
Finally, PHP is a language specifically created for web development. WordPress is built on the basis of this language, like other famous platforms. PHP allows developers to connect the user interface to the database part, which makes PHP an integral part of a web application. It is a language that your provider must necessarily master.
The WordPress CMS
A true WordPress provider must know how to install and configure a website with this CMS. He should also master the process from scratch using features such as WordPress Themes and plugins. When choosing your professional, you need to make sure that they are good at handling the most popular CMS.
Mastering online security
The majority of business websites are targeted by cybercriminals and hackers. Every WordPress developer should be aware of security issues in applications and on web platforms. MasteringOWASP 's top ten security risks and understanding how to test sites for vulnerabilities should be among your WordPress provider's skills.
By mastering these concepts, it will be of great help to you to avoid any potential security problem.
The possession of a constructive mindset
Being a WordPress provider is not just about knowing what is taught in schools and universities. An agency or freelancer must know how to approach your project with the right attitude. When you make an appointment with your professionals to talk about the project you want to develop, look for people with a constructive mindset.
Working under pressure
Whether it's an agency or a freelancer, your project must necessarily be implemented. To do so, you must choose professionals who are used to working under pressure. This is an essential skill, because delivery times can be short. Your service provider must be able to work under pressure to meet these deadlines without compromising the quality of the final product.
Teamwork
Do you need a WordPress freelancer to work closely with your internal team? If so, your provider's ability to work as a team will be in demand. That's why you should favor professionals who aren't afraid to work with other collaborators.
The benefits of using a WordPress provider
You have the option of designing your own WordPress site using your own knowledge. Alternatively, you can consider hiring a service provider who specializes in the use of this CMS. What are the strengths of this solution?
Strengthening your online presence
One of the known strengths of WordPress is theSEO optimization of its structure. Very important after the creation of a website, SEO offers many benefits to businesses. In fact, 40% to 50% of a site's overall traffic is provided by search engines. By using a CMS such as WordPress, you will have access to a multitude of features that will allow you to improve your search engine positioning. Some of the features commonly used include:
- The internal network of the site;
- Optimizing the structure of URLs;
- Optimization of the robots.txt file;
- SEO optimized content writing;
- The design of a platform in responsive design.
By using a WordPress provider such as Ingenius, you can be sure that all available SEO features will be used.
Maintaining your site
The WordPress provider ensures that your site is easy to use for visitors. They also protect your platform through maintenance to ensure that it is resistant to external attacks. Regular updates and daily monitoring of your site are essential for better performance. Maintained by a professional like Ingenius, your WordPress site will become faster and more efficient.
That's why you should turn to this agency specialized in this CMS. By entrusting the maintenance of your site to this company, you will be able to concentrate on the essential of your activity.
Obtaining sound advice
Having a WordPress provider by your side when designing and launching your website is beneficial. The agency's experts are there to help you create the platform that will help you achieve all your goals. To do so, take advantage of personalized advice, especially in choosing the right hosting and domain name adapted to your target. A WordPress provider will know how to analyze the particularities of your sector of activity in order to accompany you in the realization of your ambitious project.
The possession of a custom-made website
The WordPress CMS offers a multitude of free and premium themes that can be used to customize a website. If these elements are easy to administer, they have many flaws. Among these, we can mention: the lack of flexibility, the heavy code and the limited customization.
The ideal way to enjoy your website is to create it with all the features you need. For this, you must trust your WordPress provider, because it will allow you to get a custom website. The advantages of this choice are enormous: a code that meets your expectations, a powerful and ergonomic back-office, a unique design adapted to your visual identity.
The right Wordpress provider: in summary
All in all, a WordPress provider is essential for designing a quality website. To find your agency or freelancer, you need to browse the web, while considering a multitude of unavoidable criteria.
