#Utilities

Google Analytics

Google Analytics allows you to track your website's data and makes it easier to make decisions about your various objectives.

Why use Google Analytics?

Another wonderful tool offered by Google! Google Analytics is indeed one of Google's tools. It allows to measure the audience of a website in order to evaluate its performance.

An excellent tool for website traffic analysis

The traffic generated by a website says a lot about its efficiency, quality and ergonomics. It is therefore necessary to be able to evaluate it precisely. And this is precisely the role of Google Analytics. This tool allows you to access all useful information. In particular, those relating to the visitors to your site. This is training that will help you improve the user experience.

The analysis tool to optimise your communication strategy

With Google Analytics, your content strategy will be greatly improved. Indeed, the tool allows you to determine your most popular content in order to identify the subjects that interest your target audience the most. In this way, you will be able to better direct your communication.

The tool to improve your performance

Google Analytics provides you with detailed information on performance indicators. Bounce rate, time visitors spend on your site, conversion rate and conversions achieved are all provided to you with this tool. You also have access to many other useful data. And all this with the aim of knowing and improving the performance of your site.

The benefits of Google Analytics?

Completely free of charge

E-mail alert on statistics

A lot of metrics

The disadvantages of Google Analytics?

Data not always reliable for high traffic sites

Google can access your personal data

Some data are not accessible

Google Analytics overview

Full description of the tool

Since 2005, Google Analytics has become a product of Google to analyze and study meticulously the audience of a website. More than 10 million sites use Google Analytics worldwide.

Google Analytics provides four types of reports for businesses to analyse their performance. These are conversion reports, behaviour reports, acquisition reports and audience reports. In addition, it provides only customised reports, and this in real time. In addition, Google Analytics can be linked to Google Ads, Google Search Console, Google AdSense, etc.

Our opinion

The Google Analytics tool, in addition to being completely free, provides important and useful data on the functioning of a site. From this data, it is possible to put in place strategies to improve the website in all aspects.

Whether it is to generate more traffic or to make the company's marketing strategy more effective. Google Analytics is without a doubt the tool to adopt to strengthen the performance of its activity through its website.