If you are a life or sports coach ready to take your coaching business to the next level, there is a website that can help you do just that. coach If you are a life coach or sports coach ready to take your coaching business to the next level, a website can help you get there. A good website is essential to any modern coaching career.
In addition, it is a way to gain credibility and to make yourself known to an increasingly demanding and connected clientele.
A way to make yourself known
This is one of the cheapest ways to market yourself. If you are starting a career as a life coach or sports coach, one of the first things you need to do is market your services. Traditional marketing and advertising methods can be quite expensive when you are just starting out.
In addition, TV, radio and newspaper advertising can be a kind of hit and miss scenario, with the majority of people who see your ad not necessarily interested in your campaign.
A website, on the other hand, is cheap to set up and run. It will also advertise your services to people who land on your site.
In addition, you can run paid advertisements on platforms such as Facebook and Google, which are targeted to your potential customer demographic. This means that you only pay if your site is advertised to someone who could potentially become your customer.
A way to gain credibility
Let's face it. If you don't have a website as a coaching professional, it just seems strange. Imagine typing a company's name into Google and getting nothing. For most of us, this would be a red flag that the service is not serious or not well known.
If you have a website, you will naturally gain credibility when potential clients seek you out. You can also use your website to display social proof (a community built around your coaching services for example).
If you have an active Instagram account for your life coaching or sports coaching business you can post a feed, or you can post client testimonials. Decline this idea on the other networks where you have regular activity.
A way to build relationships
You can use your coaching website to build relationships with potential clients. One of the biggest drawbacks of traditional marketing is that there is no interaction with potential clients, it is one-way. A website offers a real opportunity for interaction, and therefore for sales or retention.
With a website, you will be able to interact with visitors and potential customers in ways that traditional marketing does not allow. For example, you can create an email list and use it to develop a relationship with your subscribers. You can also survey visitors, respond to comments and write blog posts or even set up a chat (automatic or not).
A website is always open
Everyone (yes, even new business owners) needs to take a break and close up shop for part of the day. That's when your small business website can take over.
If you want clients to be able to book sessions at any time, you can set up an automatic booking portal on your website. You can also schedule emails to be sent at weekends and blog posts to be published at times when people are most likely to read them.
Opportunity to receive customers from Google
Google will become your best friend because it will start to bring you customers you didn't expect.
Studies have shown that 97% of consumers use the Internet to search for local businesses. This means that if you want people in your area to find you when they search for "life coaches/sports coaches/etc in my area", you need a website.
A way to tell your story
Are you passionate about life or sports coaching? Do you have powerful ideas that you want to share? If so, a website is the place to do it.
You can :
- writing blog posts;
- create tools ;
- share your story;
- share your knowledge;
- share your passion;
- and much more.
This kind of passion will inevitably attract your prospects. Not everyone will necessarily book a coaching session with you from the start. They may sign up to your mailing list, revisit your website and become a client over time.
Manual monitoring
Manual lead tracking is a tedious and time-consuming task. With a website, this task is taken care of by your mailing list. You can leverage your mailing list to easily and inexpensively promote your services to those who have not yet purchased, but are interested.
That's what we call efficiency. It also happens to be a component of how you can turn your life coaching business into a more profitable and sustainable structure through your future website.
A way to benefit from automation
Gone are the days of phone calls, flyer postings and follow-up calls. With a website, you can use automated email sequences to interact with your customer base, promote your services and inform your targets of things like discounts and special offers.
Competitive advantages
According to the ICF, there are an estimated 17,500 active life coaches in the US. This is serious competition.
The considerable benefits of a website can help you stay ahead of this competition and keep your business ahead.
Other reasons
In addition to the above reasons, you also have
- the opportunity to help others;
- make coaching a second source of income;
- the possibility of having a brand image.
A way to help others
You may be a football coach and want to highlight the achievements of your players and share them with university coaches.
You may want to create a website for your baseball team's booster club. A website is a simple and effective way to direct people to a good cause.
Branding and professional development
A website can be an extension of your CV. It is more than just a piece of paper and gives you the opportunity to show visitors your personality and philosophy.
A way to build a secondary activity
Sports coaching is obviously big business, and this means that there are ways for you, in your position as a coach, to earn money in various ways:
- private coaching ;
- sale of products ;
- blogging ;
- etc.
A website is the best vehicle to give your coaching activity legitimacy.
You may have some reservations. First of all, you are a coach, which means you don't have much time to waste. Second, you don't know anything about coding or creating web pages. Finally, you don't want to spend a lot of money or make a large investment in a website.
Despite all this, a website has many advantages, especially when you are looking to grow your business. If you are in this situation, then go ahead and create your website.
If you have any questions about creating websites for a coach, ask in the comments below. Our team is here to answer all your questions.
