Getting started in e-commerce in France is accessible to almost anyone, as long as you have an internet connection and a minimum amount of time and motivation. In fact, with the share of digital commerce constantly growing and the platforms dedicated to it constantly evolving, it’s very easy to get lost when you’re just starting out—which is why we’ve compiled a list of the 6 best YouTube channels to help you get started.
StrategeMarketing: Over 170 short videos that answer all your questions
This channel, which focuses on digital marketing but still covers a wide range of topics, aims to provide—through short-form content—a set of answers to the questions that web entrepreneurs might ask themselves. Ranked first on this list, it serves as a gateway to e-commerce.
With more than 170 videos—all illustrated and most under 5 minutes long—the channel has been active since 2012. With nearly 115,000 subscribers, StrategeMarketing effectively and concisely covers all aspects of business, ranging from advertising strategies to social media, and from copywriting to neuromarketing.
Marketing Tutorials
The main focus here, then, is to use nearly twenty videos to detail the skills and tactics needed to become a successful entrepreneur. By analyzing trends and some of the secrets behind “marketing buzz” phenomena like the fidget spinner, StrategeMarketing helps beginners understand how the various components of product marketing work—from packaging to related services, from pricing to measuring customer satisfaction.
More academic guides—such as those on developing a marketing plan or a unique selling proposition—are also available to complement methods based on human psychology, or on how to spark desire in customers in order to create an irresistible offer.
Neuromarketing, Advertising, and Social Media
To this end, StrategeMarketing offers a selection of five videos that help viewers understand the key factors influencing human decision-making. By exploring ways to persuade the brain, the channel takes its analysis a step further to examine the levers of influence and decision triggers.
In addition, a playlist of nearly 15 videos on advertising is available. From creating a charismatic brand to analyzing advertising buzz, the channel—in conjunction with the neuromarketing videos—helps viewers understand which strategies work and, above all, why advertising is important.
To take it a step further, all major social media platforms are featured in a dedicated video—from the very well-known ones like Instagram, Snapchat, and Facebook to platforms less commonly covered in this type of video, such as Pinterest, TikTok, and Pokémon Go.
YouTube, of course, is also covered—from designing a simple video to the best approach for hosting an engaging live stream.
Yomi Denzel: A Look at His Successful Career
Launched in 2011 and boasting nearly 500,000 subscribers, this channel—rather than competing with others dedicated to e-commerce—aims to complement them. In fact, by gathering hundreds of stories from successful entrepreneurs—including, of course, himself—Yomi Denzel positions himself as a source of motivation and personal growth.
The channel does, however, offer a few long-form videos, most of which focus on Shopify and dropshipping, exploring which niches to enter. Yomi Denzel also regularly compiles rankings of the best-selling products.
Finally, another signature theme of his channel is personal development, which he links to the keys to success in e-commerce, promoting a certain “lifestyle” that fosters greater productivity.
Serge Passion-Ecommerce: A Comprehensive Training Course for "Traditional" E-Commerce
Much like its own journey, which began nearly 5 years ago, this small channel—with fewer than 20,000 subscribers—nevertheless has the advantage of offering very detailed videos on topics that are largely overlooked by other channels.
In fact, rather than focusing on theory and analysis, Serge answers the questions every beginner asks—namely, how to get a project off the ground: on which platform, what type of product to sell, and, above all, how much to invest to get off to a good start?
Thus, covering everything from crafting a story to conducting market research, the channel takes a much more business-oriented approach, particularly by addressing issues related to logistics, suppliers, and price negotiation.
The topic of advertising is also covered, in connection with creating an e-commerce site using platforms such as PrestaShop or AdWords. Comprehensive tutorials are provided to help you maximize the return on your advertising campaign, along with methods for increasing traffic and improving search engine rankings.
In addition, the videographer draws parallels with his own journey, explaining the mistakes to avoid and encouraging the average entrepreneur to take the plunge. By providing month-by-month reports, year after year, he gives newcomers a comprehensive overview of life as an e-commerce business owner.
Nath Debaque—without a doubt, the channel to get started with
If there’s one channel that can help you get started in e-commerce and address all your concerns, it’s Nath Debaque, who, with 54 videos dedicated to the topic, provides a comprehensive overview of the entire process.
From defining your project as a niche or general-interest site, to drawing up a projected budget and choosing your vendors, everything is covered in great detail to help beginners chart a viable course and, above all, lay a solid foundation.
Next, the videographer offers guidance on the various steps involved in starting a business—including both legal matters and administrative filings—while also providing a simple method for managing your accounting.
Everything You Need to Know About Shopify
Once all the formalities are complete, Nath Debaque turns to tutorials related to the Shopify e-commerce platform. Videos covering every aspect of the site are available, from setting up payment and shipping methods to creating menus, legal notices, and collections. In conjunction with Shopify, the channel also offers guidance on building a brand identity by explaining how to create a logo or design using Canva and then integrate it into your Shopify theme.
Furthermore, the process of creating product listings is linked to sales and promotional strategies for those same products—for example, by explaining why free shipping is offered. The management of the customer’s shopping cart and the billing process are also covered.
Finally, several videos focus on optimizing a Shopify e-commerce store for search engines, particularly through the integration of Google Analytics and the implementation of a solid SEO strategy. Along the same lines, the videos highlight the importance of customer reviews, particularly through the selection and configuration of the appropriate app.
Email Marketing and Facebook
The videographer rounds out his series on Shopify by exploring various customer retention strategies. From the importance of notifications to newsletters, Nath Debaque demonstrates here the benefits of keeping customers informed while making them feel like they’re part of an exclusive community.
Related to this is the role of Facebook and other social media platforms in helping a business build its profile.
Nicolas ROCHER, Building a Passive Income Business on Amazon KDP
Although it is the newest and smallest channel in this presentation—with 10,000 subscribers and a launch in 2019—Nicolas Rocher’s channel has the advantage of focusing on an aspect of e-commerce that is rarely explored in France: low-content sales via Amazon.
In fact, the videographer suggests focusing on the concept of passive income by targeting niche products—not by trying to capitalize on a flagship or revolutionary product, but by standing out with innovative positioning strategies.
First, Nicolas ROGER explains the importance of aesthetics in e-commerce by offering tips on how to create effective digital books, where to find royalty-free images, and how to design an effective book cover.
With a series of videos focused on e-books, the channel offers guidance on how to get started in a business sector that remains largely untapped in France, providing plenty of tips and advice on what to avoid—but above all, by making its own software, Low Content Tools, available to help beginners navigate this market.
In short, while the channel is aimed at a niche audience, viewers will find exclusive information and, above all, insights that are very rare in this sector.
Enzo Honore, the cream of the crop—a real must-see
An excellent YouTube channel with over 41,000 subscribers. If there’s anyone who covers everything you need to know to easily get started in e-commerce, it’s Enzo Honore—he does it perfectly.
Launched in 2016, Enzo has dedicated his YouTube channel to videos on e-commerce, investing in stocks and cryptocurrencies, and personal development.
Enzo, however, also coaches a community of entrepreneurs to help them grow their businesses and improve their performance, since he also owns numerous brands and online stores in various fields, ranging from sports equipment to home decor.
His channel also features videos in which he shares his opinions on well-known figures, as well as interviews with people about their success stories and their new lifestyles.
If there are any e-commerce channels you follow regularly on YouTube, feel free to share them and tell us about them in the comments below.
