Getting started in e-commerce in France is accessible to almost anyone, as long as you have an internet connection and a minimum of time and motivation. Indeed, as the share of digital commerce is constantly increasing and the platforms dedicated to it are constantly evolving, it is very easy to get lost when you want to start, which is why we propose to list here the 6 best YouTube channels to get started.
StrategeMarketing, more than 170 short videos that answer all questions
This channel, focused on digital marketing, but still offering a wide range of topics, aims to provide, through a short format, a set of answers to the questions that can be asked as a web entrepreneur. Placed in first position in this ranking, it is a gateway to e-commerce.
With over 170 videos, all illustrated and mostly under 5 minutes, the channel has been active since 2012. With almost 115k subscribers, StrategeMarketing effectively and concisely covers all aspects of business from advertising strategies to social networks, from copywriting to neuromarketing.
Marketing tutorials
The main subject is therefore the question of how to become a successful entrepreneur, with almost twenty videos detailing the skills and tactics to adopt. By analysing trends and some of the secrets of "commercial buzz" such as the Hand Spinner, StrategeMarketing invites the neophyte to understand how the marketing components of a product work, from its packaging to the services that may be associated with it, from setting its price to measuring customer satisfaction.
More academic guides, such as how to develop a marketing plan or a unique selling proposition, are also available to complement methods based on human psychology, or how to create desire in the customer to create an irresistible offer.
Neuromarketing, Advertising and Social Networks
To do so, StrategeMarketing offers a selection of 5 videos, allowing to understand the decisive factors of human decision. Studying the ways of convincing a brain, the channel pushes its analysis to the levers of influence and activators of decisions.
In addition, a playlist of almost 15 videos on Advertising is available. From creating a charismatic brand to unravelling advertising buzz, the channel allows you to understand, in connection with the Neuromarketing videos, which tricks work and above all why advertise.
To go further, all known social networks are covered in a dedicated video, from the very famous Instagram, Snapchat or Facebook to the more rarely studied networks in this type of video such as Pinterest, TikTok or PokémonGo.
Youtube, of course, is also studied, from the design of a simple video to the method of making a relevant live.
Yomi Denzel, details of a successful career
Launched in 2011 and accumulating nearly 500k subscribers, this channel, rather than competing with others dedicated to E-commerce, aims to be complementary. Indeed, collecting hundreds of testimonies on successful entrepreneurs, including of course himself, Yomi Denzel places himself as an engine of motivation as well as personal improvement.
However, the channel does have a few long-format features, mostly focused on Shopify and DropShopping, looking at niches to get into. Yomi Denzel also produces fairly regular rankings of the best-selling products.
Finally, the other emblematic theme of his channel is personal development, which he associates with the keys to success in e-commerce, proposing a certain "lifestyle" allowing for increased productivity.
Serge Passion-Ecommerce, a complete training for "classic" e-commerce
In analogy with its own journey started almost 5 years ago, this small channel of less than 20k subscribers has nevertheless the advantage of offering very detailed videos on subjects mostly ignored by other channels.
Indeed, less theoretical and analytical, Serge answers here the questions that every beginner asks himself, namely in which form to launch his project: on which platform, what type of product to sell and above all how much to invest to start well?
From storytelling to market research, the channel takes a much more managerial approach, notably through questions of logistics, suppliers and price negotiations.
The issue of advertising is also addressed, in connection with the creation of an e-commerce site via platforms such as Prestashop or Adwords. Comprehensive tutorials are provided on how to make an advertising campaign profitable as well as methods to increase traffic and SEO.
In addition, the videographer draws parallels with his own career, explaining the mistakes not to be made and motivating the average entrepreneur to get started. By providing month-by-month and year-by-year accounts, he gives the novice a global view of the life of an e-tailer.
Nath Debaque, without doubt the channel to launch yourself
If there is a channel for getting started in e-commerce that answers all the problems, it is Nath Debaque who, with 54 videos dedicated to the subject, covers the whole process exhaustively.
From the definition of the project as a niche or generalist site, to the establishment of a provisional budget to the choice of suppliers, everything is extremely detailed in order to allow the beginner to set a viable direction and, above all, a solid foundation.
Then, the videographer proposes an accompaniment in the various processes of creation of company, as well on the legal aspects as on the administrative declarations by giving on the other hand a simple method to manage its accountancy.
Understanding Shopify
Once all the formalities have been completed, Nath Debaque will be able to access tutorials related to the Shopify online sales platform. Videos dedicated to all aspects of the site are available, from setting up payment and delivery methods to creating menus, legal notices and collections. In connection with Shopify, the channel also offers to create a brand image by explaining how to create a logo or design with Canva and then integrate it into your Shopify theme.
Further on, the process related to the creation of product sheets is correlated to the sales and offer strategies of these same products by detailing, for example, why offer delivery. The management of the customer basket and invoicing are also addressed.
Finally, several videos are devoted to the referencing of one's Shopify e-commerce, notably via the integration of Google Analytics or the implementation of a good SEO strategy. In the same vein, the importance of customer testimonials is discussed, particularly with regard to the choice of application and its settings.
Email Marketing and Facebook
The videographer completes his series on Shopify by developing the different strategies for building customer loyalty. From the importance of notifications to newsletters, Nath Debaque demonstrates the benefits of keeping customers informed while giving them the impression of belonging to a privileged community.
Related to this is the role of Facebook and other social networks in the configuration of a business that tends to become known.
Nicolas ROCHER, creating a passive business on Amazon KDP
The newest and smallest channel in this presentation, with 10k subscribers and a launch in 2019, Nicolas Rocher nevertheless has the advantage of focusing on an aspect of e-commerce that is very little exploited in France: low content via Amazon.
Indeed, the videographer proposes here to concentrate on the principle of passive income by positioning himself on products that are certainly niche, without seeking to position himself on a flagship and revolutionary product, but by standing out with new ideas for positioning.
First, Nicolas ROGER explains the importance of aesthetics in e-commerce through advice on how to create notebooks that work, where to find royalty-free images or how to create an effective book cover.
With a series of videos on the theme of e-books, the channel proposes to launch into a business that is still very little exploited in France by providing many tips and mistakes to avoid, but above all by making its own software available: Low Content Tools, to help the neophyte in managing this market.
In short, the channel is aimed at a targeted audience, but one that will find new information and, above all, feedback that is very rare in this sector.
Enzo Honore, the crème de la crème, a real must
An excellent YouTube channel with over 41k subscribers. If it's someone who encompasses everything so you can easily get started in e-commerce, it's Enzo Honore who does it perfectly.
Launched in 2016, Enzo has dedicated his YouTube channel to videos on e-commerce, investing in stocks and cryptocurrencies, and personal development.
Enzo however also coaches a community of entrepreneurs to help them advance their business and do better as he also owns many brands and online shops in different fields ranging from sports equipment to decoration.
His channel also features videos of his opinions on famous people and interviews with people about their successful journey and new lifestyle.
If you have any e-commerce channels that you follow regularly on YouTube, please feel free to share them and tell us about them in a comment below.
