E-commerce

The buyer persona is the form that allows ecommerce to know its ideal customer

Buyer Persona: everything you need to know about your ideal customer to make your sales take off

Do you have the feeling that your target audience isn't interested in the communication campaigns you're delivering? Are you analyzing your figures and realizing that the conversion rate and open rate of your emails are plummeting? How about conquering your prospects by learning how to

Buyer Persona: know everything about your ideal customer to make your sales take off Read more "

recovering abandoned baskets

10 techniques to recover abandoned shopping carts in e-commerce

When a customer places products in the shopping cart and then abandons it, this represents a considerable loss for your online business. But there's a reason why customers abandon their shopping baskets. It could be due to high delivery costs, a lengthy purchasing process, a feeling of insecurity, the need to create a new account, or a lack of customer loyalty.

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Google Business Profile, formerly Google My Business, is the free shop window that Google makes available to businesses

Google Business Profile: make the most of this free showcase to boost your e-commerce!

84% of Internet users use Google tools at least 3 times a day. Take advantage of this opportunity to appear in Google's services by creating your Google Business Profile! Formerly known as Google My Business, this feature is connected to all the search engine's other services. How to boost your brand awareness

Google Business Profile: make the most of this free showcase to boost your e-commerce! Read more "

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