The concept of dropshipping is very attractive. It would allow entrepreneurs to sell their items faster and more serenely on dedicated platforms. This way of proceeding offers many advantages, relieving the sellers of a good part of the logistics. Nevertheless, to succeed in dropshipping, it is necessary to have the means and to know some essential points. If you are in Morocco and you wonder if it is possible to do dropshipping in Morocco, we answer you in this article.
Understanding dropshipping
Dropshipping is a way to organize the shipping of products sold online. It is a system that links the seller, the customer, but also the supplier of the product. In this tripartite organization, the online store belongs to the seller. It is him who sells the products and it is on his platform that the customer comes to place his order. These articles are virtual references on the site, but the seller never takes possession of the goods, since they are always held by the supplier. Thus, with each order received by the seller, it is in fact the supplier who sends the products to the customer. It is also the supplier who takes care of the possible returns of products, if ever the customer is dissatisfied.
With dropshipping, the customer has nothing to fear since the operations are done in a transparent way. The sale takes place in the name of the seller the customer is dealing with, so he has no way of knowing that he has actually been delivered directly by the manufacturer of the product. Thus, dropshipping is a way of selling that works on the basis of agreements between sellers and suppliers.
The advantages of dropshipping for the seller
For the seller, there are many advantages with this process. Indeed, he can sell a lot of items without ever having to worry about inventory management and all the hassles that this implies. He also does not have to worry about the delivery of the items and does not have to deal with customer returns. This is all done by the supplier of the items. The seller is therefore a big winner in dropshipping since he will never have unsold items. He doesn't have to invest in a warehouse or bear the costs.
In addition, in his online store, the seller enjoys great flexibility. He can manage his catalog without constraint, adding or removing references as he pleases. The seller only focuses on the sales aspect of the products available on his platform and nothing else. He puts forward the articles by using web tools to attract the Internet users and incite them to buy the products. The tools in question are social networks, referencing, advertising techniques, etc. The seller can also use automated e-commerce sites. He will be able to manage his orders more easily.
The advantages of dropshipping are really interesting and for it to work, the seller will have to play his part by organizing himself in a meticulous way. He will also have to invest in the notoriety of his e-commerce site with outstanding actions that can be expensive. However, it remains a necessity which can be relatively expensive. It is nevertheless important because the competitors are numerous.
How to be successful in dropshipping?
You have to know the rules of dropshipping and apply them, to hope to succeed in this field. It does not necessarily require a complex business strategy and the rules are quite logical.
Establish a relationship of trust and quality with suppliers
It is essential that each supplier can deliver efficiently and quickly. Also, in the event of a return, everything must be coordinated to avoid customer frustration as much as possible. For all this to succeed, there must be a good working relationship between the vendor and the suppliers. Negotiations must be conducted upstream and everything must be in order so that customers are satisfied. Indeed, each dissatisfaction can cost the platform a lot. Moreover, Internet users are more interested in negative reviews and comments.
Continuous work to improve the site and its reputation
In e-commerce, we notice that there are sectors where the competition is extreme, with sites that stand out having the monopoly in the field. In this case, we have the sale of clothing, shoes, decorative objects, etc.. If you are in this type of sector and you want to get by with dropshipping, here are our best tips:
- Do some serious market research and don't leave out any details. You need to be able to attract niche traffic easily and for this you will need to be trained to know the best techniques in this field. In the same way, you will have to work in order to improve your positioning as soon as possible.
- Invest and use the most effective means to improve the notoriety of your website. You can use social networks, relays, advertising, SEO (natural or paid), etc.
- Do not neglect the user experience. Think continuously to improve it so that the customer always has a good impression as soon as he arrives on your website. For this, you will have to think about refining the design. It must be ergonomic, always more simple and efficient, but above all pleasant to use. The products must be easy to access with all the necessary information to facilitate the choice and the purchase. The payment must be simple, secure and the delivery fast.
And that's not all! It will also be necessary to offer a customer advisory service. This takes into account the customers' appreciation of the products, their choice, etc. Think about setting up a good after-sales service as well, as all this could make the difference between you and most of your competitors, especially when you are in a highly competitive environment. You have several ways to do this. There is online help via chat, dedicated white paper, newsletters, advice and comparison articles, news, etc.
Prompt and efficient product management
The availability of products is essential to be able to sell. Also, it is not at the time of the order of a product that you will realize that the stock is exhausted. Take care to contact your suppliers regularly, in order to ensure the availability of the items you offer for sale. This is one of the disadvantages of dropshipping, since you have no control over the available stock of items for sale.
A good accounting organization
One of the reasons why dropshipping is so interesting is because you will be able to focus on the sales part of the business. However, do not forget the accounting parameter. Indeed, when you sell, there are movements between the website and the customers, but also between you and your suppliers. Also, the more you sell, the more you will need a real accounting follow-up. There will then be many other parameters to manage such as recoverable VAT for example. So please set up an accounting solution that suits your website.
Is dropshipping legal in Morocco?
Dropshipping is a way of selling that is seducing and democratizing in many countries like Morocco. However, before starting an activity, it is normal to ask yourself questions about its legality in your country. However, there is no need to worry if you want to do dropshipping if you live in Morocco. This way of doing business is perfectly legal in the country, with rules to respect for the protection of consumers.
First of all, it is necessary to be in good standing with the Moroccan commercial code. In order to regulate the commercial activity that takes place in the country, there are various conditions set that you must respect in this regard. The same goes for the protection of personal data which must absolutely be respected by any e-tailer in Morocco. This means that you are not allowed to communicate the name, first name, email, or any other personal information belonging to a customer. Also, if you ship your products to Europe, you will have to comply with the RGPD. This is done in order to guarantee the protection of your customers' personal data.
Dropshipping in Morocco: how does it work?
One of the problems that dropshipping faces to develop well in Morocco is not a question of legality, but rather of culture. Indeed, the Moroccan market is much more oriented towards tradition, with more physical trade. Therefore, e-commerce is struggling to make room for itself. Moreover, only 2% of the Moroccan population shops online, which is far too little. This is what makes dropshipping complicated to do in this country, since the local demand is very low.
The best solution for you if you are still interested is to turn to the international market, where you will have a really large and diversified audience. In this regard, you will be able to sell on three main markets, where demand is often high. There is the French market, the American or English-speaking market and the Spanish market. Each of these markets has its good and bad sides. Before making a choice, you will need to know more.
The American market
If you are in Morocco and you want to reach a market where the demand is the largest, then it is the one across the Atlantic. Indeed, the American market has more than 350 million potential buyers, which is huge. However, if it were that easy, it would be! Indeed, there are also a lot of sellers who have sniffed out the good deals on this field and have positioned themselves. In other words, the competition on the American market is extremely difficult and ruthless!
The French market
The number of consumers does not equal that of the American market, but it is still not bad with 70 million potential buyers. Also, even if the competition is difficult, it is still more moderate compared to what is happening in the American market.
The Spanish market
With 40 million potential buyers, this market is the smallest of the three. The problem here is that the products for sale are limited and the field remains untouched for many niches where there are no competitors at all. The reason is that the standard of living is rather low compared to the other two countries. This is why it is complicated to sell expensive products.
Dropshipping in Morocco is therefore possible, but provided you choose your market well.
How to do dropshipping in Morocco?
As we saw earlier, dropshipping is quite complicated. To do so, you must already be able to sell, before talking about the technique. This requires some solid foundations. First of all, it is important that you find products that interest a lot or a good niche. This means that you must be able to meet a demand that really exists in the country. This way, there will be qualified consumers. Also determine the criteria of your customers to refine the characteristics of your target. Then, you will have to design an online store where customers can buy the products.
Make sure that the products are of good quality to ensure customer satisfaction. For the creation of the online store, make sure to take care of the design so that the platform is most attractive. Take care of your product sheets and do not be satisfied with only one source of traffic. Also use secure payment methods, this is important so that customers trust you enough to pay money on your website. Negotiate with your suppliers to have the fastest possible delivery times.
Top suppliers for dropshipping in Morocco
Even if Morocco is not very developed in terms of online sales, there are still suppliers who can handle deliveries for you.
Alibaba
Known all over the world, Alibaba is one of the biggest in the world. Its sales platform is also one of the biggest and it is very popular, especially since it is totally free. Indeed, you will find on Alibaba, more than 20 million products, all categories included (clothing, accessories, household appliances, etc.). The platform gathers more than 3800 suppliers. This platform will allow you to find the supplier adapted to your needs and especially, it is available in Morocco.
Aliexpress
Aliexpress is also well known and has a good reputation. Millions of products are also at your disposal and by categories. Also, the prices are interesting and it is possible to test the products before buying it, which is very interesting.
Wholesale2b
Subscriptions are offered on Wholesale2b to allow you to have a truly complete dropshipping experience. Depending on the type of subscription you make, there will be benefits. Also, if you haven't designed your online store yet, the Wholesale2b website even offers to help you with that. The platform has countless items for sale. Therefore, it can be a very good supplier to place your orders.
Amazon
The American online retail giant Amazon is also present in Morocco. With such a supplier, you can be sure that your products will be delivered worldwide and in a fast way. In addition, the products delivered will be affordable and of good quality.
Doba
Available in Morocco, Doba is an online sales platform but with some particularities like the free service. Also, there are several monthly subscriptions that are offered and Doba gives the possibility to take advantage of several hundred warehouses. Note that the subscription gives the right to additional services. These services are mainly used for the creation of websites. On the other hand, with Doba, problems with the delivery time are not rare. Indeed, depending on the supplier you will have to deal with, the delay can be fast, or on the contrary be too long. Fortunately, the affordable prices and the quality of the products compensate for this.
Dropshipping in Morocco: summary
If you are in Morocco and you want to do dropshipping, you now have all the cards in hand to get started. It's up to you!
