False eyelashes are artificial eyelashes that are usually in the form of a fringe or small sections of about 5 lashes. In France, these accessories have been very successful since their appearance on the market a few years ago. Starting your own brand of false eyelashes or eyelash extensions can therefore be an interesting solution. After a long hesitation, you have finally decided to launch your own brand of false eyelashes? Discover in this complete guide all the information you will need to successfully create and develop your business.
Choosing the right false eyelash supplier: a crucial step
This is probably one of the most important aspects to consider when launching your false eyelash brand. The most important thing you can do to make your business successful is to make sure you choose the right supplier. Here are some tips and criteria to consider when selecting your supplier.
Choosing between a national private label and a foreign wholesaler
An important question you should ask yourself before launching your own brand of false eyelashes is whether you will source them in France or abroad. There are private labels and companies in France that offer false eyelashes that you can market under a custom brand. By using these professionals, your products will be labelled with your brand name and delivered to your home.
On the other hand, you have the possibility of using wholesalers or labels located abroad. This solution has several advantages. One of these is the price factor. As a rule, it is cheaper to buy from a foreign manufacturer or wholesaler. Foreign can refer to many places in the world. However, when it comes to cosmetics, Asia and China are the best destinations. To make a wise choice, it is important to know the advantages and disadvantages of each option.
The advantages and disadvantages of national sourcing
Sourcing in France guarantees you, above all, optimal working standards and a better quality of manufacture. Also, you will benefit from a marketing advantage, as products made in France will appeal more to your consumers. In addition, the delivery times for a supply in France are quite short. Finally, with this solution, you will find it easier to check the reputation of your supplier.
There is, however, a major disadvantage to national sourcing. One of the reasons for this is the relatively high manufacturing costs.
The advantages and disadvantages of international sourcing
As mentioned above, one of the most valuable advantages of choosing a foreign wholesaler is that you will benefit from reduced prices. In fact, manufacturing costs are quite low compared to domestic prices. In addition, you will be able to choose from a long list of suppliers, the one whose conditions suit you. Note that it is also easy to find a foreign wholesaler. To do this, you only need to consult the reference platforms in this area.
The main disadvantage of this approach is the slow import and customs clearance procedures. In addition, another obvious barrier to international sourcing is language difficulties. Finally, cultural differences in business practices can be a barrier to marketing your products.
In short, each of the above options has its own advantages and disadvantages. In order to launch your own brand of false eyelashes, you will ultimately need to compare the value for money of each option. To do this, you will need to take into account the cost of transport, customs clearance and other supply costs.
How to find the right supplier?
Whether you have selected a foreign wholesaler or a national label, you will need to know how to go about finding the right provider. Naturally, the Internet is the preferred channel for finding the right supplier. There are online platforms that could help you get in touch with domestic and foreign suppliers. If you are looking for national online directories to launch your false eyelash brand, you can check out platforms like ThomasNet, Makers Row and MFG.
However, if you choose a foreign wholesaler, you will have to turn to specialised portals such as AliExpress, Alibaba or IndiaMart.
What to look for in a reliable false eyelash supplier
You now have an idea about the most suitable places to find a suitable supplier. When launching your own brand of false eyelashes, you should choose a reliable label to avoid unpleasant surprises. First of all, you will have to study the purchase conditions, the payment facilities and the certifications that the supplier has. As far as certifications are concerned, you should make sure that the company has quality labels.
Apart from this aspect, you should consider the ancillary services offered by your supplier. Some companies will provide you with sales support tools, efficient technical assistance and quality after-sales service. If your budget allows it, do not hesitate to opt for a supplier of this type.
In addition to these elements, there are other indicators that can guide you in choosing a reliable supplier. These are mainly :
- the minimum order quantity (MOQ),
- the reputation of the supplier,
- the production time applied in the structure,
- of the price charged for a sample,
- quality references,
- and compliance with charters and standards etc.
Finally, you will need to assess the financial health of your wholesaler. Ask yourself whether the label's financial results allow you to see it as a quality partner in the long term.
Adopt an effective marketing strategy
Another important aspect to consider when building your false eyelash brand is the marketing strategy to adopt. You will need to implement a marketing plan that will enable you to acquire and retain potential customers.
Focus on the Internet
In order to launch your false eyelash brand and achieve the desired result, you will need to rely on an appropriate Internet approach. This will allow you first of all to grow your online reputation and create links with your potential customers and then to make the company known on the internet. The idea here is to set up a showcase site or a platform dedicated to the future launch of your false eyelash brand.
On the platform, you should particularly emphasise the components of your product, the selected name and the points that differentiate you from the competition. In addition, you should also present your brand using infographics and original content. For example, you can offer tips and tricks on how to use your product on your website.
Adopta search engine optimisation strategy (natural or paid) to improve your site's ranking on search engines. Also, be sure to partner with beauty bloggers. They will be able to recommend your false eyelash brand to their community. Finally, in the same vein, you should consider distributing your products on specialised marketplaces. These include platforms such as eBay and Amazon.
Do not neglect traditional media and distribution channels
To successfully build your brand, here is a very important tip for you to consider. It may be more expensive to communicate with traditional national media. However, you have the option of using national organisations. For example, you can contact local radio stations, the local press or TV stations in your area. If you have a physical shop, then you can launch street marketing operations. This involves distributing commercial flyers to people in the same area as your shop.
Also, when creating your brand of false eyelashes, you should take into account the traditional distribution networks. Consider approaching large physical cosmetic shops to offer your products. In addition, you can establish relationships with professionals in the sector such as beauty salons and beauticians.
Launch a marketing operation when creating your brand
As with any product or service, before launching your false eyelash brand, it is important to consider a solid marketing operation. The aim is to make your false eyelash brand known to a target group that you have defined beforehand. In this context, one of the most recommended approaches is to offer promotions at the launch. Offer a discount on the usual prices of your product in order to attract and retain your first customers.
Create an e-commerce site for your false eyelash brand
This is a vital step on which the success of your business depends.
Indeed, the main role of this e-commerce site is well defined: to sell your products, in this case false eyelashes.
For this e-commerce site to become a valuable asset for you, it must meet certain conditions:
- To succeed in increasing the number of visits from Internet users, hence the need to be well positioned by search engines.
- Change some parameters as potential buyers visit and adapt them to any requirements by creating more attractive offers.
- Adopt a well-customised design to attract the attention of visitors.
It should not be forgotten that the e-commerce site is there to provide a service to customers:
- They can easily view your product range and compare the quality and price with other products offered elsewhere.
- They can place their orders 24 hours a day without having to travel.
- They can check for new products and promotional offers at any time while remaining loyal to your site.
The e-commerce site will allow you to engage in sales across multiple regions and even target international transactions.
Your e-commerce site will be able to develop thanks to the opinions, testimonies, comments and proposals of your customers by being accessible and open to exchanges. You will be able to use the marketing tools that will ensure its durability and profitability, thanks to online advertising which has the advantage of being less expensive than advertising on printed leaflets or on television, and of being easier to handle and to adapt according to the needs of the moment.
You can call on our team at any time to design your high-performance e-commerce site thanks to the Genius Ecom service that we offer on our website. We will accompany you from the creation of your website to the publication of your first ads.
Officially launch your false eyelash brand
Have you followed the steps described above and successfully identified the marketing channels for your products? Now it's time to actually create your brand and launch your business. This involves making important decisions and choices.
Register patents and your trademark with approved bodies
In the process of setting up your business, registering a trademark is a mandatory step. The purpose here is to protect your trademark against all kinds of fraudulent uses. This refers to imitations and counterfeits that may be made by others. A trademark declaration will guarantee you optimum protection before the competent courts in the event of any disputes. The most competent body with which you should take this step is theInstitut National de la Propriété Intellectuelle (INPI).
Trademarking is particularly important when the false eyelashes you plan to market have a distinctive feature. This may be a basic component or the formula for presenting the false lashes. Before taking this step, make sure that the brand name is original. Also, you will need to ensure that no third party holds intellectual property rights in a sign that is identical or similar to the mark you intend to protect. To check this, you should undertake a prior art search.
Choose an appropriate legal status for the creation of your false eyelash brand
When creating your false eyelash brand, you will necessarily be setting up a business. The choice of a status or legal form will therefore be a crucial step. This will have a considerable impact on your social regime as a manager and the way in which you will dispose of your personal funds. Bear in mind thatthere is no perfect legal form or status. Your choice will have to be based on several parameters specific to your brand or structure. Important criteria and factors to consider include
- the country of manufacture of the products, in this case false eyelashes,
- the number of people or partners involved in the project,
- heritage to be protected
- and the taxation applicable in France and in the country of origin of the products.
These factors combined will enable you to select the most appropriate legal form for your company. Note that you will have to choose between a sole proprietorship, a limited liability company (SARL), or a simplified joint stock company (SAS). Each of these systems has its own specific features and advantages and disadvantages. It is up to you to choose the appropriate form based on the above-mentioned criteria.
Complete the necessary administrative formalities
When starting a business, it is important to take certain important steps. This also applies to the creation of a false eyelash brand. For example, you will need to draw up your articles of association or have them drawn up by a legal professional. Apart from drafting the articles of association, there are several other formalities to be carried out before launching your false eyelash brand. These include the publication of a legal announcement and the filing of the creation file with the competent Centre de formalité des entreprises (CFE). You can also be assisted by a professional during these operations.
Other tips to consider when creating your false eyelash brand
To successfully launch your false eyelash brand, there are several other steps to take and tips to apply. Firstly, you should consider carrying out a full market study . This is a key phase that will help you to understand the market you are planning to enter. It will also help you to identify the real needs of your target market and to study the viability of your project. In parallel, you will also need to draw up a solid business plan which, in addition to the results of the market study, will contain a forecast of possible expenditure and income.
Furthermore, it is essential to determine concretely the material and human needs that you will need to successfully implement your false eyelash brand. These data must also be quantified and integrated into your business plan.
Finally, you will need to start looking for funding to launch your brand. The solutions available to you in this context are quite varied. You can indeed turn to credit institutions and banks. You also have the possibility of collecting donations by using a participatory financing platform.
What should we remember?
Launching a false eyelash brand is a relatively complex process that requires a certain mastery of the market and a significant investment. To ensure that your project is successful, consider getting the assistance of a professional in the field. Also, you will need to find a qualified and serious supplier of false eyelashes who will guarantee you good delivery times and an affordable price.
Always make sure you consider value for money when embarking on this project. This is important because the aim is not to find suppliers who offer very low prices. Instead, you should look for professionals who offer affordable prices and quality products.
How do you create your own brand of false eyelashes?
Do you have a particular experience to share with our community or more specific questions about how to build your brand? Feel free to do so in the comments.
