#Utilities

Hotjar

Hotjar is a tool to analyse user behaviour on your website.

Why use Hotjar?

First of all, it should be noted that the Hotjar tool is an excellent tool that will allow you to analyse the behaviour of your users on your site. It is therefore a useful tool that will be of great help in monitoring the performance of your site. By analysing the behaviour of your users, you will be able to evaluate the quality of your content. This will allow you to adapt your content strategy to be more effective and to meet the needs of your users.

Secondly, you should know that Hotjar is very easy to use. It allows you to benefit from multiple functionalities that you can understand very easily. Its intuitive interface will allow you to have an excellent grip. You will be able to carry out a configuration in only a few minutes. In addition, Hotjar allows you to integrate survey tools into your site to better understand the needs of your users. You should also know that its platform offers courses for a better use of the tool.

Also, note that the tool offers excellent value for money. It is one of the behavioural analysis tools that has a basic offer for free and an offer for more than $31 per month. Two offers are also available for larger needs. It should be noted that all of these offers will help you achieve your goals to the extent of the features offered.

The advantages of Hotjar?

 Easy integration with different types of sites  Simple and easy to set up  Affordable subscription rates

The disadvantages of Hotjar?

 Insufficient data collection  Not enough features on the free plan  Scripts can increase the loading time of your pages

Overview of Hotjar

Full description of the tool

Hotjar is a simple to use, efficient tool that offers an easily understandable interface to its users. The tool allows you to identify the types of devices connecting to your site to better understand the origin of your traffic. Also, you will be able to know which devices linger on your site the most. This feature also allows you to know where your site visitors go most often.

The tool also allows you to record the behaviour of your users by providing you with a lot of information. Among this information, you will have the pages consulted, the connection times, the duration of connection as well as the origin of the users. With the conversion funnel function, you will be able to have statistics on the navigation of users on your site.

Our opinion

Hotjar is an excellent tool that can help you with your content marketing strategy. By following the behaviour of Internet users, you will be able to adapt your techniques according to their needs for better results. It should also be noted that this tool is very easy to use.

Thanks to its easy-to-understand interface, you can easily understand and use it effectively. Courses are also available to support you. In addition, the price of this tool and its many features guarantee excellent value for money.

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