In just a few years, the marketing world has seen countless innovations. The Google Ads tool is a key player in all these changes. Whether you are a freelancer, a SME or a company, Google Ads allows you to reach your goals faster and more efficiently. More and more companies are making use of this sophisticated tool. The goal of all businesses using the tool is to reach the incredible crowd looking for information, a product or a service online. Google Ads is an excellent alternative to achieve this.
If you are not yet using Google Ads, you should reconsider your digital strategy. You'll gain a lot by integrating this amazing tool into your strategy. Read on to discover 6 fundamental reasons why you should use Google Ads.
Quickly improve your visibility
The specificity of Google is to improve the visibility of your site to Internet users. Once your site is well referenced, the algorithms spend 6 to 7 days before positioning it. This means that it is after six days that Internet users will be able to access your content. This referencing is totally free. However, with its Google Ads platform, Google offers paid referencing. This is called Search Engine Advertising (SEA). This means that you can pay for referencing.
Google Ads' algorithms will take no more than six hours to analyse your content. This means that you will be visible to users immediately. You won't have to wait a week to be visible. In one day, your products are online. Your advertisement will immediately start to bear fruit. Internet users have direct access to your platform. Moreover, this tool also takes care of positioning your page's link on the best netlinking sites. As a result, in less than 24 hours thousands of people have direct access to your page.
However, it should be noted that using Google Ads will not prevent Google from indexing and positioning you at the appropriate time. The advantage here is that while waiting for Google to rank you, customers already have access to your products. You then have a better chance of selling your products very quickly.
However, with Google you will have to wait days before being positioned. This can have a negative impact on your business. You just have to pay a little bit of money. It is worth the cost. Indeed, this paid advertising improves your turnover. So it is to your advantage. Your company gains the most.
Specific location of your target
All advertising has a specific target audience. Having an optimal idea of your target audience allows you to improve the quality of your content. Most publications have a specific audience. Google Ads allows you to target your audience. Indeed, the tools on this platform allow you to select this target.
So you listen to your customers. You know their expectations. This will enable you to analyse the demand in relation to your offer. This is very important in marketing. This way, you will be able to direct your advertising. Thanks to this platform, you will be able to communicate when you want and with whom you want. Indeed, it allows you to:
- Choose the time of your advertisement: You have the possibility to choose the time of your advertisements . You will be able to talk to your target audience at a time when you are sure to reach them. Your advertising campaign will therefore reach them more quickly. You can interact with them. You can redirect them to sites that better illustrate your activity. Indeed, some people prefer illustrations in the form of images. You can redirect them to one of your galleries. This allows them to identify you more quickly;
- Keeping track of your visitors: With Google Ads you have a history of the visitors to your page. So you can reach them at any time. You can then offer them your new products;
- Redirecting your content: Sometimes you will notice that the content you published did not reach the right target. Google Ads has a solution for this. It offers you the possibility to redirect your publication. It gives you an overview of the visitor impressions of your page. This way, you will know how to adapt the content to the target population. As a result, you will have the full attention of all visitors to your products.
Investing and achieving a return on investment
In addition to increasing your visibility, Google Ads allows you to make a fruitful investment. This means that your investment will only touch what works. This means that you will always get more value. How does it work?
Investing in the achievable
With Google Ads, you only invest in what will work. Here, the law of payment after service is respected. When you launch a publication. You do not pay directly. With each advertising campaign, you define your payment conditions. Depending on your expectations, you may decide that a click on your page is worth a certain amount.
You can also decide that payment will be made after a purchase of one of your products. In this way, without visitors, you pay nothing. So you won't have to waste your money. It will therefore be an equivalence. The more visitors the platform grants you, the more you will pay it. You will be able to compare your inputs and outputs.
Achieve a rapid return on investment
With Google Ads your investment pays off very quickly. Indeed, the platform places you in the best positions of the results pages. This is done in less than six hours. So at the end of the day, you have enough visitors. These visitors will be interested in your products and will not hesitate to buy them. In this way, in less than 24 hours you will earn more than you invested. Nevertheless, you will have to be in good standing with the platform.
Depending on the payment terms you have defined, you will have to honour your commitments. If you do not honour them, the platform will stop positioning your page. You will then lose all visibility. This will negatively affect your business.
Becoming a potential competitor in the market
The goal of every marketer is to be able to compete with the major players in the market. This is possible with Google Ads. Indeed, to position a content well, search engines rely on keywords. Keywords facilitate the indexing of your web page. However, there are competitive keywords. We can mention: freelance, e-commerce, online restaurants. If you have such keywords you will be positioned.
However, with free SEO you will not be in the top positions. To be a potential competitor in the market, you need to appear in the first positions. This is the advantage of SEA, i.e. paid search.
Indeed, SEA through Google Ads offers you the possibility to be well positioned with competitive keywords. Indeed, despite the presence of competitive keywords in your content you will be placed in the first positions of the results pages. Thus, you can compete with the market leaders. You will then have some tips that will help you to improve the image of your products. You will then be more visible.
Your company will be able to compete with the market leaders. Your products will grow. This will give you a really big customer base. And why not attract outside customers. In that case you will have a monopoly on this clientele. You will then be unavoidable in the market.
However, you will have to pay the price. The cost of such positioning is very high. But, since it is your business, money should not be a handicap. You have to invest properly. The most important thing is the return on investment. If it is successful, you can expand your business.
Easy control of your advertising campaign
The control of an advertising campaign involves several aspects. You have to control your prospect, your budget and the duration of your advertising campaign. All this is possible with Google Ads. Indeed, Google Ads is an easy-to-use tool. The various features present there help you to achieve this goal. So how do you go about achieving this goal with Google Ads?
Mastering your prospect
Mastering your prospect is like attracting a customer. The special thing here is that it is the customer who comes to you. Normally, it is the trader who goes looking for the customer. In this case, the opposite is true. Indeed, when you subscribe to Google Ads you are positioned on the engines. As a result, many people have access to your content. This content will attract some people. They will then contact you. You will know who is interested in your publication. These people are your prospects.
By contacting them, you will know your preference. Your products should then satisfy them. In this way, you will create loyalty. When they are satisfied, they will share your link. This way, you will have other visitors from the same category who will also have to be loyal. With this method, you have a well-defined clientele. It is your own.
Have an optimal budget
Any advertising campaign requires a certain amount of resources. You should therefore have a predefined budget. This will allow you to carry out your project successfully. Google Ads helps you to minimise the costs. You won't have to spend more than what is planned. It may happen that you spend less than planned. In this case, you save as much as possible. You spend less, but you earn more. With Google Ads you only pay for the service you provide. Indeed, a function of this platform helps you to define the terms of payment.
It gives you the price of a click on your page. So depending on the number of clicks you want, you can set the platform. It is on the basis of this parameterisation that you must work out your budget. This way, you will know how much to pay. You will thus avoid navigating at sight. That is, investing without a fixed destination. Sight-seeing leads to loss. On the other hand, when you have a well-defined budget, you can only obtain profits.
Set the duration of the advertising campaign
With Google Ads you can choose the type of advertising you want. It can be: a momentary advertisement or a long term advertisement. Each type of advertising has different rules. Momentary advertising lasts only for a certain period. Sometimes it is only two weeks. At the limit, it can be a month. In this case the platform allows you to :
- Define a time slot: Through this slot, you will define the period of the day where your article will be positioned. You will also define the number of times you want it to appear during the day;
- Choose the target audience: You can then determine which category of the population you are targeting. According to this, Google Ads will know where to place your site. As a result, it will be able to reach the desired audience without difficulty;
- Choose your payment method: You will be charged according to the number of clicks. You must then pay for the platform's services. The platform allows you to choose your payment method. However, the most recommended method is bank transfer. It is more reliable. It is also the most widely used.
On the other hand, the procedure for long-term advertising is practically the same. The special feature here is that this type of advertising lasts for more than one month. You will then have to fill in the period. Some advertising campaigns can last up to one year. In this case the payment is not made at the end. You will pay one instalment halfway through and another at the end. You can also choose a quarterly payment. So, when choosing the payment method, you will have to make these various clarifications.
Also read: Bounce rate: how to use it for your e-commerce?
Improve your marketing strategy
The success of any sale depends on a good marketing system. Your marketing strategy should be appropriate for the type of audience you are targeting. Google helps you to strengthen this marketing strategy. To do this, it uses two methods: retagging and remarketing. These methods increase your visibility. What impact do these methods have on your sales activity?
- Retargeting: This method allows you to retarget everyone who has visited your page. These people have contacted you, but they have not purchased your product. They were about to buy it, but stopped. Probably something bothered them. Either the price or the presentation of the product. The retagging strategy helps you to identify these imperfections. Then you can correct them. Once corrected, you can present the product in a way that appeals to everyone. Once these people have been targeted, you can present the product to them in this new form. They will certainly like it. You will therefore get a return on your investment. Your customer base will also be enlarged. All this is possible with Google Ads;
- Remarketing: This is the second marketing strategy used by Google Ads. It allows you to keep your customer. Indeed, remarketing allows you to target your potential customers. As opposed to retagerting, these are customers who have once purchased your product. Google Ads helps you to target them. As a result, you will be able to retain them. Indeed, thanks to Google Ads you will be able to identify the category of your customers. You will know if they are: old, young. You will know their preferences. You can adapt your products to this particular category. Since these are your potential customers, you can create a range of products that is specific to them. These products will therefore be personalised products
Apart from these two marketing methods, there is a third method that is often used by this platform. This is netlinking. Netlinking is a method of exchanging links between several sites. This method allows other sites to publish the link of yours. However, you will have to reciprocate. It is the law of give and take.
However, since you want a fast positioning, Google Ads will impose a fee. You will be charged for the netlinking strategy used. But it is worth it. The more links you get, the more visitors you will get to your page. This is to your advantage.
Using Google Ads to sell: summary
Here is the most important information you need to know about how Google Ads works. Now you have a broader view of how important this platform is for your sales. This platform allows you to make your content more profitable. You will see a return on your investment very quickly.
However, do you think that this method will be able to dethrone natural referencing? Between SEO and SEA, which is the most suitable for your business? How to improve Google Ads for a more optimal optimization of your content? Don't hesitate to answer us in comments.
