After thinking long and hard, you have you have decided to create a website dedicated to your online business. online business. With demand growing year on year, there are 1.6 billion websites are created worldwide (Source: Internet World Stats). Globally, the supply is just as flourishing thanks to an ever increasing number of providers.
Unfortunately, this "astronomical" quantity of web agencies can be frightening and sow doubt in the minds of prospects. Indeed, almost 30% of entrepreneurs do not create a website, thinking that the prices are unaffordable for them (Source: Statista). However, the competition makes the website design market much more attractive than it used to be...
However, despite a large number of offers it is just as easy to fall into the traps of unscrupulous web agencies. unscrupulous web agencies. To protect yourself and find the right web agency, which your expectations and your needs, here are some tips that can help you in your search. help you in your research.
Why choose a web agency to create your website?
To put it simply, there are several solutions to consider when to consider when you want to create your own website.
Firstly, you have the option of designing and setting up your web presence entirely by yourself. This is very economical, but often much more complicated than it seems (mainly because of the production time, but also because of the need to be properly trained in the creation tools, yes, but also in the maintenance...).
Secondly, you can use a freelancer, who is cheaper than an agency, but unfortunately may not be fully invested in your web project. Indeed, they don't necessarily only have your project on the go, and since freelancers generally work alone, they can't be everywhere... If there is a problem, you can't be sure to be helped quickly.
Finally, a web agency has the capacity to adapt 100% to your needs thanks to its much more in-depth skills. Of course, the financial cost is not to be neglected, but the result is far superior to that of other providers. It is the perfect solution for a professional and aesthetic result, with an unbeatable speed of design and a follow-up of the project from A to Z.
Top 6 things to check when looking for a web agency
In order to distinguish the right professional from the wrong one, you only need to follow certain guidelines, often determined by the experience of the web agency in question. With a careful analysis of the agencies, you will be able to make the right choice.
Here are the 6 minimum criteria to check before entrusting your project to an agency.
N°1 - The SEO expertise of an agency
In order to avoid making a mistake, make sure that that the agency you are interested in is a recognised expert in the field of SEO (Search Engine Optimization), i.e. optimization for search engines, also called "natural also known as "natural referencing".
For a site to be useful, it must be visible. But if your site is not optimised, it risks being simply invisible to users of Google, Yahoo, Bing... To put it simply, your site must be positioned on queries and keywords directly related to your directly related to your activity.
By increasing your visibility, you also increase the natural traffic to your website. It is very important for a company to have a site referenced on the first page of Google, knowing that 91% of clicks following a search are made on it. This is a long-term investment, because once you have achieved your position, you will considerably reduce the costs of paid advertising.
Be careful with this criterion: Many agencies consider themselves to be SEO experts, whereas they are only going to implement a technical solution. SEO today is the result of a real strategy. It is an expertise in its own right. To check what your agency says, you can use tools like https://neilpatel.com/fr/analyseur-seo/ to check if the agency's website is optimised.
No. 2 - The web marketing strategies of an agency
During your research, you may want to ask yourself a simple question, but one that could save you time: What are the marketing strategies of this agency?
To be clear, when you decide to agency, your objective is still to create and optimise your website to make it optimise your website to make it attractive and effective. But even with the best website in the world, if no digital strategy is put in place, it will strategy is put in place, it will probably be a total flop. Your agency must be able to act on "all fronts" to guarantee an optimal result. In other words, it must know SEO (as seen above), SEA (Adwords) and SEA (Adwords, Google's paid advertisements), the setting up of a landing page (to capture leads), social media optimisation (Facebook, Instagram, Linkedin) and (Facebook, Instagram, Linkedin...), possibly setting up a sales page. setting up a sales page...
In short, as you can see, the list is long, but in theory, an agency has the advantage of having enough resources to deal with all these points correctly. How do you know if the web agency is serious about this? You can simply ask for their references and contact their clients to ask about their results in generating leads or sales.
No. 3 - Technical performance of the website
Often overlooked and yet obvious, the performance performance of your website should be one of the main criteria in the choice in the choice of a good web agency. It is ideal to succeed in the Google rankings, but above all to promote the user experience (UX). ranking, but above all to promote the user experience (UX) of your future prospects. of your future prospects.
In the same way and linked to UX, the user interface (UI) must be interface (UI) must be neat, pleasant, practical and easy to use. easy to handle. Thanks to all these elements, Google will more easily favour your your site more easily than another, much less accomplished site. The advantage for your visitors is that they will be able to enjoy a clear, clean and precise site with a loading time.
However, you should know that one second more of loading time reduces the conversion rate by more than 7% (Source: ZenithMedia). So it's best to pay attention. You can test this part using the official google tool: https: //developers.google.com/speed/pagespeed/insights/?hl=fr
N°4 - A portfolio that reflects your image
A simple and effective way to determine if a web agency can match your criteria is to simply take a look at their clients!
The portfolio. One of the indispensable tools, for both providers and clients. To be able to judge in a few the level of achievement of the agency's websites in a few clicks. Thanks to you will have important information about your agency's clients and their activity in a very short time. about your agency's clients and their activities. Have they already completed projects like yours or are they far from your idyllic website? are they far from your idyllic website?
For example, if you want to create a high-end showcase site and the potential service provider has only created e-commerce sites, expect that they will not have all the skills required for the job. Moreover, this agency may not be comfortable with the idea of creating a showcase site. The only thing to do is to observe!
If you don't know where to find inspiration, we recommend the site https://land-book.com/ which offers a collection of the most beautiful sites in the world with good ergonomics (sometimes sites are very beautiful but with poor ergonomics). By the way, some of our sites are on landbook, so don't hesitate to ask us for our portfolio.
N°5 - Customer reviews
As a continuation of the portfolio, it is often interesting to know the opinion of their customers after the delivery. In concrete terms, today, the major part of good digital communication is social proof, i.e. customer reviews.
To see the realization of the sites, it is good, but reading the customers' opinions on these same achievements is better. Here a list of questions to ask yourself when looking at the recommendations :
- Was the site delivered on time?
- What is the technology used to create the website?
- What was the design process for the project?
- Was the budget respected?
No. 6 - A fundamental first contact
Indeed, once your list of potential list of potential providers is up to date, the best idea is to contact them. is to contact them.
On the one hand, the response to your message can say a lot about the person you are talking to. If they are interested in you, ask for more information information or wishes to have further contact, good news. good news. On the other hand, if they are not very open, with short or uninterested or uninterested, then it is likely that this is not the right agency for you. agency for you.
On the other hand, for the most interesting of them, it is strongly advised to ask for a clear and detailed estimate of the services they can offer you for the creation of your website.
Deciphering a quote to make the right choice
Once the agencies have all provided you with provided you with a quote, it is now time to compare them. There are several important several important points before continuing with a particular agency. agency. In any case, you should analyse the quote.
The design of the site
The creation of a website must be to last over time, which is why it is necessary to have a modern, attractive attractive and, above all, scalable. At the present time, technologies technologies evolve very quickly and Google's updates are also very frequent. updates are also very frequent. For these reasons, it is vital to have a site that is as adaptable as possible, in order to keep up with the latest trends.
Important points to note are
- A responsive site, in order to meet user demand and for reading on multiple screens (smartphone, computer, tablet, TV, etc.),
- Use of Javascript reduced to a minimum,
- The choice of a CMS (Content Management System), i.e. a software dedicated to the design of websites, is essential to maintain your site in good conditions...
This list is obviously not exhaustive, but it gives a pretty good idea of what to look for. In most cases, it is cases, it is recommended to choose a provider who is specialised on a single CMS CMS, which varies according to your needs such as WordPress, Woocommerce, Shopify, etc.
Thanks to its specialisation, your service provider will generally offer you lower prices and better optimisation of your site. of your site.
Does the service provider offer a tailor-made site or a template?
It's all in the title, the time commitment and involvement also varies with the choice of a custom-made site or a template. To put it simply, template-based solutions only require only require an adjustment to the aesthetic level (visual identity, graphic charter, colours graphic charter, colours, texts, images, design...) from a predefined model. Whereas a custom-made project will be created from A to Z, down to the last detail, from A to Z, down to the smallest detail. The creation and customisation stages of course remain the same.
What budget do you need?
The choice of service provider will also be determined by a non-negligible element: the price.
Indeed, on the Internet, you can find absolutely you can find absolutely anything and everything in terms of price. Of course, this factor is variable with respect to several criteria, which nevertheless have their important.
In addition to the above points, which also come into play let's say that there are 3 parameters to take into account to determine whether the price is determine whether the price is high or not:
- Does the amount of work you are asking for justify the price of this service provider? Whether it is for the creation of a showcase site, an online shop (Ecommerce) or even a blog, is the work time consistent with the price?
- What additional options does the does the web agency offer and how does it handle the hosting of the hosting? Marketing automation, newsletter management, API connection, etc. with an API, etc. All these options have a cost, and are more or less expensive depending on the web agency. The bill can sometimes explode very quickly.
- Is there an after-sales service service? Roughly speaking, once the site is finished, does the agency follow up on it in case of in case of technical problems? Does it apply marketing strategies and marketing strategies and produce content to improve your SEO?
These are all questions that you can answer by comparing the quotes you have received. by comparing the quotes you have received.
Determining your goals is crucial!
Think also about your objectives, because depending on the choice may well be for a different agency that better meets your expectations. that better meets your expectations.
By quickly determining these, you will be able to see your future more clearly and your future and make it easier for you to choose the type of project you want to type of project to set up with a web agency. You will thus naturally eliminate certain service providers who do not meet your needs. you eliminate certain service providers that do not correspond to your needs.
Increase your visibility
If for you, creating a website has only one only to increase your visibility, you need to find a service provider a provider able to create a showcase site perfectly optimized for search engines.
Your main objective will be to get maximum organic traffic from Google results, in order to generate potential leads at a lower cost. generate potential leads at low cost. It is always interesting for a company to be able to present at a glance the services it that it offers.
Of course, a showcase site requires different skills than different skills than an e-commerce site, for example, so it is up to you to choose the choose the most appropriate web agency.
Increase your turnover
Generally, it is the trigger for a company a company: to increase its turnover. A financial approach, for the creation of an Internet site, requires that the project is clearly matured and reflected, because it is for you an investment.
An investment, yes, but one that must pay off in the pay off in the long run... Otherwise, what would be the point of to call on a digital agency? A marketing professional who knows his or her subject who knows his subject perfectly well should certainly be the best option to to consider creating a website. In any case, with the aim of increasing your increase your turnover.
Setting up an online sales business
When creating an e-commerce site, certain site, certain criteria must be respected. For example, it is necessary that the site must be properly optimised for smartphones, as today almost 57% of visits to e-commerce sites are made on mobile phones (Source: Statista).
This curve tends to increase from year to year. Moreover, in view of the pharaonic quantity of competitors on the Internet, it is quite logical to adopt a superior marketing strategy in order to stay ahead of this competition. This is why it is so important to choose the right web agency.
To test if a site is really mobile friendly, you can use once again an official google tool: https://search.google.com/test/mobile-friendly
Reduce the cost of your communication materials
To reduce your spending on paid advertising long-term solution, which is similar to increasing visibility, is to generate enough visibility, is to generate enough content to make your website website fully Google friendly.
By reducing your advertising costs, you can allocate can allocate more of your budget to establishing new, powerful and effective and effective marketing strategies.
In this way, you also increase the qualification of your prospects, i.e. you will succeed in targeting only people interested in what you do rather than a wider, less specific audience. and less precise audience. This is an important economic issue.
Automate your business
With a competent web agency, you give yourself the opportunity to the opportunity to get a head start on your direct competitors. competitors. Indeed, with the help of marketing tools and website optimization, you will be able to automate your business. you will be able to automate your business.
For example, this involves generating e-mailing sequences that encourage prospects who are hesitating to decide to make a purchase (possibly purchase (possibly recovering abandoned baskets), but also to create marketing campaigns that create marketing campaigns that allow a product or service to be sold in a completely automatic a product or service. You save time, but also money, because you are no longer busy 24 hours a day with small, boring tasks. boring tasks.
Why choose a specialised web agency?
However, there is an even more important element that we have already However, there is an even more important element, which we have already discussed: specialisation. Indeed, when your search, you should favour a web agency specialising in a single CMS in a single CMS, for example, WordPress, Woocommerce, Shopify, Prestashop...
Why? Quite simply because the web agency has much more expertise in its CMS than a multi-CMS web agency. It knows the subtleties of the CMS in detail and can therefore offer you a project that is 100% adapted to your expectations. In addition, they are much better at keeping up to date with the latest developments in their specialisation and can therefore be the first to integrate technological advances.
In addition, this 'top of the range' quality is also much cheaper than its competitors. An alternative that is likely to an alternative that will appeal to a large number of companies.
What is the Ingenius solution?
Ingenius is nothing more and nothing less than a personalized support, offered to companies that wish to build a unique, but above all unique site, but above all one that is efficient, reliable and scalable over time (which is certainly the most important important). This expertise is based on a perfect mastery of WordPress.
Thanks to automatic updates, you will never again be never again be left out of the loop of market developments.
Who is Ingenius for?
You are a company that wishes to to maximise the performance of your website, in order to get the most out of it? benefits? Perfect, this solution meets just that need. It allows you to to get more new customers and more visibility thanks to a digital marketing digital marketing.
It is an opportunity for SMEs, entrepreneurs and the self-employed to and self-employed people to develop their business in the long term. Ingenius is the partner for your growth!
How does it work?
Thanks to a powerful design with completely redesigned plugins, Ingenius meets more than 95% of your expectations. Our expertise promises to efficiently combine your needs with the technical constraints technical constraints of an evolving site.
In addition, we offer easy maintenance of your your website, while optimising its profitability.
But Ingenius is above all a web agency that accompanies you throughout your project, in order to always always satisfy you.
Ingenius guarantees your success
WordPress, being today an essential tool of the digital market, it greatly facilitates the evolution of technological evolution. Since Ingenius relies on it, added to a layer of software, our agency offers you a support worthy of the best digital digital agencies. High quality work at an attractive price.
Are you interested? Ask us for a quote!
If you want a 100% customised solution solution, Ingenius is probably the best option for you right now. option available to you today.
Thanks to its experience with renowned clients such as La Redoute, UNICEF, HEC, BNP and many others, Ingenius would like to support and assist you in the creation of your your website.
Depending on your project: website creation migration or redesign of an existing site, lead generation, sales funnels sales funnels or simply a personalized marketing support, we establish a quote at the right price and offer you a corresponding subscription subscription.
Ingenius always guarantees a very competitive competitive price. Don't wait any longer and ask for your quote in one click!
In conclusion!
You now understand the important stakes important issues that the creation of a website represents for the development of your company in the long term. Today, the creation of a website is perceived as an investment rather than a simple cost, since the results results can, in most cases, be substantial.
Indeed, the return on investment is much better with a website. Your choice must be well thought out with particular attention to the selection of the service providers that you you are going to make. Moreover, do not forget that even a small structure can even a small structure, can present a realization identical and of the same quality as a big agency of creative agency...
In short, take the time to think about it and everything will be fine. will be fine!
