Pinterest is an incredible social network that’s user-friendly and a pleasure to use. It’s avisual search engine thathelps millions of people around the world find inspiration. It’s clearly a goldmine for businesses, salespeople, and content creators. Thanks to Pinterest’s unique features, they can reach a vast, loyal, and passionate audience. But all of this is only truly possible with a Pinterest Business account. That’s why we’ve put together this guide to walk you through the process of creating a Pinterest Business account.
What are the benefits of creating a Pinterest business account?
There are, of course, several benefits to having a Pinterest Business account. In fact, standard Pinterest accounts—which are most often used for personal purposes—are quite limited. They lack the features needed to properly manage a business or brand.
On the other hand, with a business account, you’ll experience Pinterest in a whole new way. You can truly promote your business as a professional. Pinterest offers a wide range of features and marketing tools to help you get the most out of your account. Let’s take a look at what these benefits actually are.
A comprehensive, professional, and appealing profile
Pinterest business accounts are actually designed for content creators, Etsy shops, brands, entrepreneurs, and all types of websites. The biggest benefit of having a business account on Pinterest is undoubtedlythe visual appealyour account will offer.
Compared to a standard account, a business account offers a more comprehensive experience and serves as a showcase. This makes it easier to highlight your business and services through your content. The key features that make a business account so unique include:
- Description: You can describe your business using a comprehensive and engaging description (storytelling or copywriting);
- The website: Well, through your business account, you can promote your website. It's an effective way to reach even more of your target audience;
- The cover: Your most recent pins are displayed in the background;
- Featured posts: This is truly one of the biggest advantages of a business account. You can strategically highlight your posts. That way, as soon as a user visits your account, they’ll immediately know what topics you cover.
In addition, the business account is incredibly dynamic, both in terms of features and visually.
Permanent access to the Pinterest Analytics section
The“Pinterest Analytics”featureisessential for any business. It brings together all the statistics from your account. This allows you to stay up to date on the results of your actions, track your account’s growth, and—most importantly—gain detailed insights into your audience. With this tool, you can trulyprovide your followers with content that’s increasingly tailored to their preferences.
The option to enable rich pins
Rich Pins are fully available to you if you have a Pinterest Business account. Also known as “rich pins,” these pins are significantly more advanced than standard pins. They come in four formats:
- Apppins: With these pins, your users can easily install the app without leaving Pinterest;
- Recipepins: These let you specify a recipe's preparation time and the ingredients used;
- Articlepins: With these pins, you can provide a brief description of the article, specify the website name, and include the article title;
- Productpins: These let you indicate where the item is sold and its price. They're ideal for Etsy shops.
The ability to create advertising campaigns and ads
By creating a business account, you’ll be able to create advertising campaigns and ads. This will allow you to promote your website through your Pins. You’ll also be able to increase your visibility and, as a result, boost your metrics.
So you can see that having a Pinterest Business account is the best way to grow your business and optimize your SEO. You’ll be able to implement effective strategies to improve your business. Now let’s explore the different ways to create a Pinterest Business account.
See also: 6 Reasons to Use Google Ads to Sell
How do I create a Pinterest business account?
Now it’s time to show you how to create your business account. Creating a Pinterest business account is pretty simple. To create yours, you have two options. In the first case, you already have a personal Pinterest account (standard account). So to create your Pinterest business account, all you have to do isconvertthat personal account into a business account.
In the second case, you don’t have a Pinterest account yet. All you need to do is follow a few steps to set up yournew business Pinterest account. But regardless of which option you choose, it’s important to note that creating a business Pinterest account is completely free. Let’s take a detailed look at the steps you need to follow to create your business Pinterest account, depending on the option you choose.
Convert Your Personal Pinterest Account to a Business Account
So this is the first way to create a Pinterest business account. In this case, you're using Pinterest but with a standard account.
What's the point of converting your personal account?
First and foremost, when you convert your personal Pinterest account to a business account, you have the advantage of being able tokeep all your followers and boards. But the real benefit is that you’ll also keep all your current pins. Your account will therefore remain as it is and will be enhanced by the new features offered by the business version. In this specific case, this means that you’re already using your personal account to manage your business as a company or professional.
On the other hand, if your current pins have no connection to your business activities, the best option is to create a new Pinterest business account. That way, you can keep your personal account as it is. However, to create your new business account, you’ll need to use a different email address than the one you used for your personal account.
How do I convert my personal account to a business account?
So let's get to the point. After reviewing your options, if you want to keep your current personal account—including your Pins and followers—you'll need to convert it to a business account. Let's take a look at the different steps you'll need to follow:
- Step 1: Once you're logged into your personal account, click on (…) in the upper-right corner. Then, select"Edit Settings";
- Step 2: As you scroll down the page, you'll see"Account Settings"at the top left. Click on it. On the page that appears, look for"Upgrade to a Business Account"at the bottom right,thenclick"Convert Account";
- Step 3: At this point, the"Get a Free Business Account"page will appear. You will then be asked to confirm your email address. After confirming your email address, click "Continue" to finish.
And that's it! You've just converted your personal account into a business account. You now have a Pinterest business account. However, you're not quite done yet. After completing these steps, you'll need toset up your account. We'll go over how to do that below.
Create a Pinterest Business Account Right Away
If you don’t already have a Pinterest account, you’ll create your business account right away. This means you’ll sign up on the platform as a business user from the very beginning. But don’t forget that you can always have a personal account and create a separate business account to promote your brand. So, are you ready for an extraordinary and rewarding experience? Let’s go!
- Step 1: To get started, go to the official Pinterest website. As you scroll down the page, right at the top, you'll see"Create an account"; click on it;
- Step 2: This is where you'll "create your account." You'll enter yourwork email address. Then, you'll create a password.
- Step 3: Next, Pinterest will automatically detect and fill in your country of residence, as well as the currency you use. It will then be up to you to confirm all the information provided. To do this, you must pay close attention and stay focused, because once you’ve confirmed the information, you won’t be able to make any changes. This is actually one of the most important settings thatcannot bechanged.
After this process, you’ll be directed to your dashboard to view your paid campaigns. Since you’ve just created your account, we recommend that you wait before creating any ad campaigns. The most important thing at this stage is to set up your account, get familiar with your Pinterest page, and finally, make your account appealing and authentic.
How do you set up your Pinterest Business account?
You are now the proud owner of a Pinterest Business account! From here, you can move on to the most important part. It’s worth noting that before you can truly take control of your account, you’ll need to configure a few settings. Whether you’ve converted your personal account to a business account or created a business account from scratch, you’ll need to set up your account next.
Step 1
In the upper-left corner of your screen, click the Pinterest logo, and then confirm your country of residence again.
After this first step, you’ll needto “name your business profile”(as instructed). Be sure to use your company’s exact name. You can also use ¨_, “,”, and -¨. With these characters, you can space out the words in your company name if you’d like. This is also a way to distinguish your Pinterest account if you’ve already used your company’s exact name for a standard Pinterest account.
In any case, choose a name that closely matches your company’s name (the one you’re promoting through the account). You can also add one or morekeywordsrelated to your company’s field. This will make it easy for your customers to recognize you. At this point, you can also add a profile picture if you’d like. Please note that this information can be edited later if necessary.
Step 2
After naming your business profile, you’ll needto add your website so that users can access it from Pinterest. This will help optimize yoursearch engine visibility. You can also link your social media accounts to your business profile.
In fact, with Pinterest, you canlink your Etsy, YouTube, and Instagram accounts to your business account. While you’re not required to do so, these settings will be very helpful. How? By doing this, Pinterest will be able to identify all the content that belongs to you and has been pinned by other users. Plus, it’s a great way to grow your audience and expand your business.
Just make sure you're active on the accounts you want to link and that you allow them to sync.
Step 3
From the drop-down menu, you should now select your company’s or brand’sindustry. This will allow the platform to provide you with personalized suggestions. Next, you’ll need to choose yourgoal(s)on Pinterest. You can update your goals at any time.
Finally, you'll selectyour business type. This is done to provide you with personalized suggestions that can help you better manage your account and your business.
Step 4
Here, you’ll need to indicate your preference regarding thedisplay of sponsored ads. You’ll see three checkboxes. We strongly recommend that you check the box that says, “Yes, I’m interested in seeing ads!” By doing so, Pinterest will be able to send you regular updates about the launch of ads or advertising campaigns.
It’s true that at first, you might not necessarily want to run ads. But it will always be helpful to stay up to date on new features and have all the necessary information when the time comes. Plus, with ad campaigns, you can further promote certain Pins anddrive more traffic to your website. After this step, Pinterest will ask for your personal information so it can contact you and provide you with the right information when you need it—in real time.
Step 5
This step involves selecting all the topics that describe your business or professional activities and services. It’s a crucial step because it allows you to identify the most important topics on the platform. You can even jotdownthese differentkeywords and phrases touse them later when describing your activities. Pretty smart, don’t you think? This little tip will also help you better understand the Pinterest ecosystem so you can betteralign your content with it.
Step 6
So, we’re now at the final step in setting up your Pinterest Business account. Finally! The last step is to “install the Pinterest extension.” This is actually the extremely handy Pinterest browser button. With this button, you can quickly, easily, and securely save ideas you find online.
There you go—you've just finished the most "technical" part of setting up your business account! Your Pinterest business account has been successfully created and is now fully active. You can start using it.
At this point, you might be wondering if it's possible to link your business Pinterest account to your personal Pinterest account, if you have one. It is indeed possible. Let's find out how.
How do I link my Pinterest Business account to my personal Pinterest account?
In fact, Pinterest gives you the option to create a Pinterest business account and link it to your existing personal account. Before we continue, let’s clarify this a bit. In this specific case, this is by no means a conversion of a personal account into a business account. In this situation, your personal account does not become a business account.
So we're talking about linking two separate accounts—one business account for your company's activities and one personal account. How do you do that?
- Start by going to your account's home page. Next, click the (…) in the upper-right corner of the page. A menu will appear; then select "Settings";
- On the new page that appears, select “Account Settings.” Just below “Account Changes,” you’ll see“Let’s Get Started”; click on it. Make sure this button is next to “Link your work and personal accounts so you can use a single login.”
Once you click, you’ll need to follow a few instructions to complete the process. These are the same instructions that will appear when you set up your business account. Once you’ve completed all the steps, Pinterest will ask you where you’d like to start. You’ll then choose between showcasing your brand, growing your audience, and creating a pin. And that’s it!
Creating a Pinterest Account: A Quick Guide
Ultimately, there are two ways to create a Pinterest Business account. You can either convert your personal account to a Business account if it contains pins related to your business. Or you can create a new Pinterest Business account directly, so you can register as a brand from the start. Additionally, whichever method you choose, be sure to set up your account properly so you can get the most out of it.
So, how do you plan to set up your Pinterest business account? We'd love to hear from you in the comments.
