Pinterest is an incredible social network that is ergonomic and fun to use. It is a visual search engine that allows millions of people around the world to find inspiration. It is clearly the Eldorado for businesses, marketers and content creators. Thanks to the unique features that Pinterest offers, they can reach a large, loyal and passionate audience. But all of this is really only possible with a professional Pinterest account. So, we offer this guide on how to create a business Pinterest account.
What are the benefits of creating a business Pinterest account?
There are obviously several benefits that come with having a professional Pinterest account. In fact, standard Pinterest accounts, most often used for personal use, are quite limited. They don't have the functionality needed to properly manage a business or brand.
With a business account, however, you discover Pinterest in a completely different way. You can truly promote your business as a professional. Pinterest offers you many features and marketing tools that optimise your account. Let's find out what these benefits are in concrete terms.
A complete, professional and attractive profile
Professional Pinterest accounts are actually for content creators, Etsy shops, brands, entrepreneurs and all types of websites. The biggest appeal of having a professional account on Pinterest is definitely the visual aspect that your account will offer.
Compared to a classic account, a professional account is presented in a more complete way and as a showcase. It is therefore easier to showcase your activity and services through your content. The fundamental points that make a professional account so special are
- description: you can describe your activity in a complete and pleasant way (storytelling or copywriting);
- the website: well, through your professional account, you can put forward your website. An efficient way to reach even more your target;
- the cover: your last pins are put in the background;
- Front page tables: this is one of the real advantages of the professional account. You can strategically highlight your boards. In this way, as soon as they are on your account, users will always know what topics you are dealing with.
In addition, the business account is incredibly dynamic both in terms of functionality and visually.
Permanent access to the Pinterest Analytics section
The ¨Pinterest Analytics¨ feature is an essential feature for a business. Indeed, it gathers all the statistics of your account. You will be able to permanently know the results of the actions implemented, follow the growth of your account and especially know in details your audience. Thanks to this tool, you will be able to offer your subscribers content that is more in line with their preferences.
The ability to enable enhanced pins
Rich pins are entirely within your reach if you have a professional Pinterest account. Still called "rich pins", these pins are much more enhanced than the classic pins. They come in 4 formats:
- Application pins: with these pins, your users will be able to install the application easily, without leaving Pinterest;
- Recipe pins: they allow you to specify the preparation time of a recipe and the ingredients used;
- article pins: with these pins you can give a short description of the article, the name of the site and the title of the article;
- Product pins: these indicate the site where the item is sold and the price of the item. Very suitable for Etsy shops.
The ability to create campaigns and advertisements
By creating a professional account, you will have the opportunity to create campaigns and advertisements. You will be able to promote your website through your pins. You will also be able to increase your visibility and thus increase your statistics.
So you understand that having a professional Pinterest account is the best way to develop your business and optimize your natural referencing. You will be able to put in place real strategies to improve your business. Let's now discover the different ways to create a professional Pinterest account.
Also read: 6 reasons to use Google Ads to sell
How do I create a professional Pinterest account?
Now it's time to teach you how to create your business account. Creating a business Pinterest account is pretty straightforward. To create your own, you have two options. In the first case, you already have a personal Pinterest account (classic account). So to create your pro Pinterest account, all you'll need to do is convert that personal account into a business account.
In the second case, you don't have a Pinterest account yet. All you need to do is follow a few steps to create your new business Pinterest account. But whichever option you choose, it should be noted that creating a business Pinterest account is completely free. So let's take a detailed look at the different steps you need to take to create your business Pinterest account depending on the option you choose.
Convert your personal Pinterest account to a business account
So this is the first way to create a professional Pinterest account. Here, you use Pinterest but with a classic account.
What is the point of converting your personal account?
First and foremost, when you convert your personal Pinterest account to a business account, you have the advantage of being able to keep all your followers as well as your boards. But the real advantage is that you will also keep all your current pins. Your account will remain as it is and will be enhanced by the new features that the professional version offers. In this case, it means that you are already using your personal account to manage your business as a company or professional.
On the other hand, if your current pins are not related to your business, the best option is to create a new business Pinterest account. This way, you'll keep the classic account as it is. However, to create your new pro account, you will need to use a different email address than the one used for the personal account.
How to convert the personal account into a professional account?
So let's get to the point. After analysis, if you want to keep your current personal account with pins and subscribers, you will transform it into a pro account. So let's analyse the different steps to follow:
- Step 1: Once you are in your personal account, click on (...) on the top right-hand corner. Then, you will select "Change settings";
- Step 2: As you scroll down the page, you will see "Account Settings" on the left and top. You will then click on it. On the page that will appear at the bottom right, you will click on "Convert Account" after locating "Switch to Business Account";
- Step 3: At this point, the "Get a free business account" page will be displayed. You will then be asked to confirm your email address. After this confirmation, you will finally click on "continue".
And that's it! You've just converted your personal account to a business account. You now have a professional Pinterest account. However, you're not done yet. After these steps, you'll need to set up your account. We'll find out how to do this below.
Create a professional Pinterest account directly
If you didn't have a Pinterest account before, you will create your pro account directly. This means that you will register on the platform as a professional from the start. But don't forget that you always have the option of having a personal account and creating another professional account to promote your brand. So are you ready for an extraordinary and rewarding experience? Let's go!
- Step 1: To get started, you need to go to the official Pinterest website. Scrolling down the page, right at the beginning, you will see "create an account" and you will click ;
- step 2: this is where you will ¨create your account¨. You will therefore fill in your professional email address. Then you will create a password.
- Step 3: Next, Pinterest itself will guess and fill in your country of residence, as well as the currency you use. It will then be up to you to confirm all the information that is offered to you. To do this, you must remain very attentive and focused, because once you have confirmed, you will not be able to make any changes. This is in fact one of the most important parameters that cannot be changed.
After this process, you will be directed to your paid campaigns in your dashboard. Since you've just created your account, we don't advise you to start creating ad campaigns. The most important thing at this stage is to set up your account, take your Pinterest page in hand and finally make your account attractive and authentic.
How do you set up your business Pinterest account?
You are now the proud owner of a professional Pinterest account! Now you can move on to the important stuff. It must be said that before you can really take control of your account, there are a number of settings you need to make. Whether you've converted your personal account to a pro account or created a business account directly, you need to set up your account afterwards.
Stage 1
In the upper left-hand corner of your screen, click on the Pinterest logo and you will confirm your country of residence again.
After this first sub-step, you need to "name your company profile" (as you will be told). As such, use the exact name of your company. It is also possible to use ¨_, ",", -¨. With these characters, you can space out the words making up your company name if you wish. This is also a way to distinguish your Pinterest account if you had already used your exact business name for a classic Pinterest account.
In any case, start with a name that is really close to that of your company (the one to be promoted through the account). You can also add one or more keywords related to your company's universe. Your customers will then be able to recognise you easily. At this level, you can also add a profile photo if you wish. Note that this information can be modified later if necessary.
Step 2
After naming your business profile, you should include your website, so that your users can access it from Pinterest. This will help optimise your search engine optimisation. You can also connect your social networks to your business profile.
In fact, with Pinterest, you have the ability to link your Etsy, YouTube and Instagram accounts to your business account. So it's not an obligation to do so, but these settings will be very useful. How? Well, by doing so, Pinterest will be able to identify all the content you own that has been pinned by other users. Plus, it's a great way to grow your audience and develop your business.
Just make sure you are active on the accounts to be linked and allow them to be synchronised.
Step 3
In the drop-down menu, you should now select your company's or brand's field of activity. This will allow the platform to make personalised suggestions for you. Next, you will have to choose your goal(s) on Pinterest. You can update your goals at any time.
Finally, you will select your business type. This is always with the aim of receiving personalised suggestions to help you better manage your account and your business.
Step 4
Here, you will be asked to state your position on the distribution of sponsored ads. You will be offered three boxes. We strongly recommend that you check the box that says "Yes, I am interested in running ads!". By doing so, Pinterest will be able to send you regular information regarding the launch of ads or ad campaigns.
It is true that at the beginning you may not want to advertise. But it will always be useful to be aware of new features and to have all the necessary information when the time comes. Also, with ad campaigns, you can promote certain pins even more, and drive more traffic to your website. After this step, Pinterest will ask you for your personal information so that it can contact you and give you the right information when needed and in real time.
Step 5
This step will consist of choosing all the topics that describe your activities and services as a business or professional. This is a crucial step because it allows you to determine the most important topics on the platform. You can even write down these different keywords and phrases to use later to describe your activities. Clever, don't you think? This little tip will also help you better understand the Pinterest universe, so you can better link your content to it.
Step 6
So, we're in the final stage of setting up your business Pinterest account. Well, yes! So, the last step is to "install the Pinterest extension". This is actually the extremely handy Pinterest browser button. With this button, you can quickly, easily and securely save ideas from your internet finds.
And that's it, you've just finished with the most ¨technical¨ part related to the creation of your pro account! Your professional Pinterest account is indeed created and definitely active. You can start using it.
At this point, you may wonder if it is possible to link the business Pinterest account to the personal Pinterest account if you had one. This is indeed possible. Let's find out how.
How do I link my business Pinterest account to my personal Pinterest account?
Indeed, Pinterest offers you the opportunity to create your professional Pinterest account and link it to your existing personal account. Before we continue, let's be a little clearer. In this case, it is not a conversion from a personal account to a personal account. Because in this situation, your personal account does not convert to a pro account.
We are talking about establishing a link between two separate accounts, one professional for your company's activities and the other personal. How do you do this?
- Start by going to the home page of your account. Then click on the (...) in the top right corner of the page. A menu will appear, and then you will select "settings";
- On the new page that will appear, select "account settings". Just under 'account changes' you will see 'Let's go' and click on it. Make sure that this button is next to ¨Associate your work and personal accounts so that you use a single login¨.
Once you click, you will have to follow some instructions to finalise the process. These are the same instructions that will appear for setting up your business account. Once all the steps are completed, Pinterest will ask you where you want to start. So you'll have to choose between showcasing your brand, building your audience and creating a pin. And that's it!
Creating a Pinterest account: summary
Ultimately, there are two ways to create a business Pinterest account. You can either convert your personal account to a business account if it contains pins related to your business. Or you can create a new business Pinterest account directly, so you can register as a brand from the start. Also, whichever method you choose, make sure you set up your account properly to take full advantage of it.
So how do you plan to create your professional Pinterest account? We'd love to hear from you in the comments.
