Sendinblue
Why use Sendinblue?
Sendinblue is a fluid French software that strikes the right balance to be within everyone's reach to please everyone. Whether it is for navigation or the creation of custom templates, the tool is relatively simple and easy to use. It is useful for all types of market (VSE, SME and large groups) thanks to a complete quality software.
Sending emails
If the tool has several features, sending emails remains at the heart of it. Indeed, Sendinblue is focused on marketing and transactional emailing. Its emailing software includes an editor with templates available if needed. These email templates are very varied. For example, there are promotional offers, Black Friday, New Year, holidays and newsletters. In addition, you have the option of importing your own templates that you have already used in other email marketing software.
Marketing automation
Another strong point of this software is its marketing automation. Indeed, it is possible to set up complex scenarios with numerous conditions to personalise the sending of your campaigns. It can be the opening of emails, a response to an email or a sending according to an attribute or a filter. Also, you can couple the sending of emails with a sending of SMS or direct to a landing page created with Sendinblue.
Price-quality ratio
The price-quality ratio is also an excellent parameter to take into account when choosing the Sendinblue tool. Indeed, Sendinblue charges according to the number of emails sent and not according to the size of the number of contacts you have. Also, the tool offers a free plan where the ceiling is 300 emails sent per day which is a good basis to try the tool.
The advantages of Sendinblue?
The disadvantages of Sendinblue?
Sendinblue Overview
Full description of the tool
Founded in 2012 by Armand Thiberge and Kapil Sharma, Sendinblue is a software that has thousands of users. The company has offices in several countries (France, the United States and India). It is a comprehensive and very intuitive software. Its support is responsive (and in French) and gives advice on how to optimise the deliverability of email campaigns.
Our opinion
Overall, Sendinblue is a great solution for emailing and marketing automation. But even if it has some drawbacks, especially in terms of lead management, overall it is a very good tool. It is a tool that also comes with several other features that you will certainly like.