#E-commerce

Sendinblue

Sendinblue is a French platform for sending mass emails. The company publishes a SaaS software suite for small and medium-sized businesses to perform relationship marketing.

Why use Sendinblue?

Sendinblue is a fluid French software that strikes the right balance to be within everyone's reach to please everyone. Whether it is for navigation or the creation of custom templates, the tool is relatively simple and easy to use. It is useful for all types of market (VSE, SME and large groups) thanks to a complete quality software.

Sending emails

If the tool has several features, sending emails remains at the heart of it. Indeed, Sendinblue is focused on marketing and transactional emailing. Its emailing software includes an editor with templates available if needed. These email templates are very varied. For example, there are promotional offers, Black Friday, New Year, holidays and newsletters. In addition, you have the option of importing your own templates that you have already used in other email marketing software.

Marketing automation

Another strong point of this software is its marketing automation. Indeed, it is possible to set up complex scenarios with numerous conditions to personalise the sending of your campaigns. It can be the opening of emails, a response to an email or a sending according to an attribute or a filter. Also, you can couple the sending of emails with a sending of SMS or direct to a landing page created with Sendinblue.

Price-quality ratio

The price-quality ratio is also an excellent parameter to take into account when choosing the Sendinblue tool. Indeed, Sendinblue charges according to the number of emails sent and not according to the size of the number of contacts you have. Also, the tool offers a free plan where the ceiling is 300 emails sent per day which is a good basis to try the tool.

The advantages of Sendinblue?

 100% French solution and responsive customer support 🇫🇷  Easy to use interface  Good Wordpress / Woocommerce integration

The disadvantages of Sendinblue?

 Some emails may be blocked  No notification is sent if email is blocked  Lack of a mobile version

Sendinblue Overview

Full description of the tool

Founded in 2012 by Armand Thiberge and Kapil Sharma, Sendinblue is a software that has thousands of users. The company has offices in several countries (France, the United States and India). It is a comprehensive and very intuitive software. Its support is responsive (and in French) and gives advice on how to optimise the deliverability of email campaigns.

Our opinion

Overall, Sendinblue is a great solution for emailing and marketing automation. But even if it has some drawbacks, especially in terms of lead management, overall it is a very good tool. It is a tool that also comes with several other features that you will certainly like.

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