AliExpress is one of the giants in the global e-commerce market, with millions of transactions taking place every day. It is not only about shopping but also about reselling online. How to resell Aliexpress products? Procedures and requirements to follow.
Is it possible to resell Aliexpress products ?
Buying and reselling products found on AliExpress is not really a problem. Very often, this is done through dropshipping, but you have to be careful to select the right items to sell. For this purpose, you will have to differentiate between products because some have the AliExpress brand and others do not. Also, there are rules established for the marketing of these products. In order to learn more, let's try to understand what differentiates an AliExpress branded product from an unbranded one.
AliExpress: branded or unbranded?
Some products are sold without a brand name. In fact, only an item from a company can have a brand name. This name may or may not correspond to the name of the company. Concerning AliExpress, it is a platform that belongs to Alibaba. The Chinese giant is no longer to be introduced in the marketing of items, wholesale and retail. The products sold by Alibaba come from China and are delivered all over the world and are available through its AliExpress platform.
Its success is due, among other things, to the very low prices of its articles compared to its competitors. Also, AliExpress does everything to remain on the podium of the largest shopping sites in the world by diversifying its offer to the maximum. Thus, it is possible to find all the fashion trends in clothing, jewelry, accessories, etc.. There are also beauty and health products, household appliances, electronics, gardening tools, decoration and furniture. To be able to resell AliExpress branded products, you need to start by having an online store. Then follow the steps to find good products.
Find the best products from an AliExpress brand to resell
As you can see, the amount of products and brands available on the AliExpress seller site is overwhelming. As a result, it can be difficult to quickly find the items that interest you for your business. To make it easier, you can enter the code for the item you're looking for in the search bar provided. Find out which code names are appropriate for the brand of product you are interested in.
For example, the code name for finding Calvin Klein brand products is CK or ck. Otherwise, search with keywords that match your niche. This way, the products that appear will be truly diverse and you will have a wide range of choices among AliExpress products. Once you find the products you want, you can't resell them at the same time. You must first make sure that you can do it legally and for that, there is a whole procedure to take into account.
How do I know if the product is AliExpress branded and can be sold legally?
In order to resell products purchased on AliExpress, it is essential to make certain verifications. It is a matter of being able to authenticate a top AliExpress brand and you have different ways to do this. Search engines can help you do this. The goal in doing this is to see if the product you are interested in is available anywhere else but on Aliexpress. The other solution is to insert the code name of the AliExpress product you were looking for. By using different techniques, you will be able to discover the products you are looking for, whether they are protected or not. When you find an item that matches your needs but is protected, be careful.
In effect, this means that the company that produces it owns the property rights. Therefore, this product is in the private domain. Sometimes the situation is not clear and you may have doubts about the authentication of an item. This happens when you have difficulty finding reliable information about the product. In this case, play it safe and try to contact the supplier directly. Note that there may be several of them and they will be able to give you satisfactory information. You will also know, with proof, if you have the right to sell this AliExpress branded product or not. If it is true, don't forget to ask the site about the procedure to follow to do it legally.
Apart from suppliers, you can use the database of theINPI (Institut National de la Propriété Industrielle) to have information on the products you want to resell. This is a website that lists protected and recognized trademarks. You will have there all the information on the articles that you wish to sell and especially, this information is reliable. When the resale is possible, you will only have to contact the brand directly to negotiate a stock. You will then be able to have them delivered without risk and in a legal way.
AliExpress: how do I know if it is possible to sell a product without an AliExpress brand?
The reason for conducting countless searches and verifications is to avoid the risk of legal proceedings that may be incurred if you sell counterfeit products. It is also possible to sell a protected or recognized brand. However, it is important to first hold a license for the sale of this product. To do so, you will have to collaborate with the real suppliers of the brand, who will take care of delivering you quality products.
However, on the AliExpress selling site, it is possible to find products without AliExpress brand. In this kind of situation, you can sell them without having a license without any problem. Among these products, there are some with logos, but these are not attached to any existing brand. So to make it easier for you, you can just opt for unbranded products. Also, to eliminate any risks that might exist, avoid any product with a logo. If you are really interested, then seek approval to resell it.
AliExpress resale: unbranded product
As you can see, all the products sold on AliExpress are not big brand and cheap. Various products and accessories are sold without being attached to a company, which gives you the right to sell them without a license. However, you are obliged to contact the suppliers of these products, so that they first give you the authorization to sell the products concerned.
On the other hand, be careful with non-branded products, as they are sometimes copied by an unscrupulous supplier. You may be subject to legal action. To make sure there is no problem with the product you want to buy, contact AliExpress customer service. They will help you authenticate the brand and provide you with reliable information on whether the product can be resold in your country. Regarding the supplier of the product, check their words by searching the internet. Look for a potential official website of the product brand via search engines. If you find one, then the product the supplier wanted to sell you is a counterfeit.
For more reliable information, go to the INPI's trademark database. This last step will allow you to verify that the trademark is neither registered nor protected. If this is not the case, then you can sell the product freely. If not, you can always contact the brand itself, in order to negotiate so that it accepts that you market products at an interesting price. By following all these steps, you can be sure to buy and resell your products legally.
AliExpress brand: how to get the right to use the products?
Whether it's specifically for AliExpress or any other brand, obtaining the rights to sell a product involves applying to the company that owns the licensing rights. When making the request, do not forget to notify the fact that the sale will be made in an online store or not. The application can be made by email in the case of AliExpress and to get the contacts, just visit the website.
After this step, you will have various product costs, as well as a wholesale price schedule that will allow you to make a good margin depending on what you are going to buy. If the resale does not concern an AliExpress product, then you will have to apply directly to the brand in question. Once the application is approved, you will become an authorized reseller. Many of the big brands easily accept this kind of collaboration. This is the case of Apple, Nike, Adidas, Dell, etc.
Selection of AliExpress brand items
In dropshipping or not, to make a good choice of products on AliExpress, there are criteria to take into account.
Opt for an unbranded AliExpress item
It is always easier with non-branded products. Indeed, as we have already underlined, any product resulting from a brand, comes from a company which thus holds the rights of exploitation. In order to resell this kind of product legally, it will be necessary to follow certain procedures and to have the validation of the company concerned in order to proceed to the resale legally. Without all these procedures, it will be a fraudulent resale, which will expose you later to serious problems with the law. The same is true if you buy replicas of a branded product from a shady supplier.
In the same way, it is important to understand that everything related to trademarks is very sensitive. Therefore, it is essential to obtain the written consent of the trademark before using its name or logo for commercial or private use. The legal consequences that this could generate can be heavy. The best thing to do is to avoid trademarks in case of doubt. Prefer products without brand, without logo and without name.
A product in high demand
It's hard to trust a supplier you don't know. This is one of the reasons why some people prefer to purchase items that are in high demand from a supplier. If the supplier has already received and paid for several hundred orders, it means that many buyers are used to buying from him without any problems. It is therefore an indication of reliability to be taken into account. Also, when several orders concern the same product, it is a proof that the demand is very high and that you will be able to sell it more or less easily.
A product that allows a good margin
For your product buying and reselling business to be profitable, it is essential that you are able to purchase your product at a low price from the supplier. You must also have opportunities to make a large margin, which will allow you to resell at a reasonable price, while managing to make a good profit, with less financial risk.
The claim of the photos
They will allow you to know if the product sold really belongs to the supplier or if there is a hidden brand behind it. The advice is therefore to ask for several photos of the item you have chosen to see if they correspond in every way to what you want. Then, you can use these photos to see if they are not already in the image databases of the search engines. If so, you can check if they belong to a brand or if they really come from the supplier.
How to find the best suppliers on AliExpress?
The multitude of items sold each day on Aliexpress is synonymous with a multitude of suppliers. However, not all are equal and a real sorting is necessary to find the best ones.
Its rating
The AliExpress platform allows you to rate each supplier after each transaction, a way to leave your appreciation. So before ordering from a supplier, you can check its reliability based on the score it has received. As such, you will have to consider its score, but also the number of reviews. If it has received on the basis of more than a thousand evaluations a score that approaches a percentage of 95%, it is that this supplier must be reliable.
Also, it is not only the supplier that counts. It is necessary that the product you want to buy also gets a high rating. Do not forget to check the reviews and comments of the customers who have experienced this supplier and also the product. There should be as many positive reviews as possible. However, don't just rely on the reviews and comments left on AliExpress. You can do further research or use the pictograms on the platform.
Its qualities
For the collaboration between you and the supplier to go well, it is essential that they are communicative and helpful. You should not be afraid to contact a supplier, they should be able to put you at ease, so that you can ask them all the questions you can to be sure of what you are buying. They should also have a reasonable response time. On AliExpress, the platform connects Chinese suppliers with customers from all over the world, so there may be delays, etc. However, the response time must be reasonable. Also, a supplier who does not answer your messages is not reliable!
Its seniority
If you notice a provider that doesn't have many reviews, that's a bad sign, especially if they've been on the platform for a while. Choose providers that have been on the platform for at least a few months and have a lot of mostly positive feedback, as well as good ratings. Also, a supplier that lasts so long on the platform is a sign that it manages to satisfy customers and offers good after-sales service.
Reselling products on Aliexpress: in brief
You need to be careful if you plan to resell AliExpress products. This platform will allow you to have access to good products, but some of the suppliers on it are not serious. So, there are some criteria to take into consideration in order to acquire the products safely. You will then be able to resell them without any problem.
