AliExpress is one of the giants in the global e-commerce market, where millions of transactions take place every day. It’s not just about making purchases—it’s also about reselling them online. How do you resell AliExpress products? Here are the procedures and requirements you need to follow.
Is it possible to resell Aliexpress products ?
Buying and reselling products found on AliExpress isn’t really a problem. Very often, this is done through dropshipping, but you have to be careful to select the right items to sell. To do this, you’ll need to distinguish between products, as some are AliExpress-branded and others are not. Similarly, there are established rules for selling these products. To learn more, let’s try to understand what distinguishes an AliExpress-branded product from a non-branded one.
AliExpress: Branded or unbranded?
Some products are sold without a brand name. In fact, only an item from a company can bear a brand name. This name may or may not correspond to the company’s name. As for AliExpress, it is a platform owned by Alibaba. The Chinese giant needs no introduction when it comes to the wholesale and retail sale of goods. The products sold by Alibaba come from China, are shipped worldwide, and are available through its AliExpress platform.
Its success is due, in part, to the very low prices of its items compared to its competitors. AliExpress also does everything it can to remain among the world’s top e-commerce sites by diversifying its product offerings as much as possible. That’s why you can find all the latest fashion trends in clothing, jewelry, accessories, and more. There are also beauty and health products, home appliances, electronics, gardening tools, home decor, and furniture. To resell products bearing the AliExpress brand, you must first set up an online store. Then follow the steps to find good products.
Find the best products from an AliExpress brand to resell
As you’ve probably noticed, the number of products and brands available on the AliExpress marketplace is staggering. As a result, it can be difficult to quickly find the items you’re interested in for your business. To make this easier, you can enter the code for the item you’re looking for in the search bar provided for that purpose. Do some research to find the appropriate product codes based on the brand you’re interested in.
For example, the code to find Calvin Klein products is CK or ck. Otherwise, search using keywords that match your niche. That way, the products that appear will be truly diverse, and you’ll have a wide range of options to choose from on AliExpress. Once you’ve found the products you want, you won’t be able to resell them all at once. First, you need to make sure you can do so legally, and there’s a whole process to follow to ensure that.
How can I tell if a product is an AliExpress brand and if it can be sold legally?
To resell products purchased on AliExpress, it’s essential to perform certain checks. The goal is to verify the authenticity of a top-brand product on AliExpress, and there are several ways to do this. Search engines can help you achieve this. The purpose of doing so is to see if the product you’re interested in is available anywhere other than AliExpress. Another option is to enter the product code of the AliExpress item you’re looking for. By using different techniques, you’ll be able to find the products you’re looking for, whether they’re protected or not. When you find an item that suits you but is protected, you need to be cautious.
In fact, this means that the company that manufactures it owns the intellectual property rights. As a result, this product is proprietary. There may be times when the situation is unclear and you have doubts about the authenticity of an item. This happens when you have trouble finding reliable information about the product. In this case, err on the side of caution by trying to contact the supplier directly. Note that there may be several suppliers, and they will be able to provide you with satisfactory information. You’ll also find out, with supporting evidence, whether or not you have the right to sell this AliExpress-branded product. If so, be sure to check with the website to find out the procedure for doing so legally.
In addition to suppliers, you can use theINPI ( National Institute of Industrial Property) database to find information about the products you want to resell. This website lists all protected and recognized trademarks. There, you’ll find all the information you need about the items you want to sell, and most importantly, this information is reliable. If resale is permitted, all you’ll need to do is contact the brand directly to negotiate a stock order. You can then have the items delivered legally and without risk.
AliExpress: How can you tell if it's possible to sell a product without the AliExpress brand?
The reason we conduct countless searches and verifications is to avoid the risk of legal action that could arise from selling counterfeit products. That said, it is indeed possible for you to sell a product from a protected or well-known brand. However, it is important to first obtain a license to sell that product. To do this, you’ll need to work with the brand’s official suppliers, who will ensure you receive high-quality products.
However, on the AliExpress marketplace, it’s possible to find products that aren’t AliExpress-branded. In these situations, you can sell them without a license—and do so without any issues. Some of these products feature logos, but those logos aren’t associated with any existing brand. It can be hard to figure out. So to make things easier for you, you can simply stick to unbranded products. Likewise, to eliminate any potential risks, avoid any product with a logo. If you’re really interested in a particular product, try to obtain authorization to resell it.
AliExpress Resale: Product Without a Registered Trademark
As you will see, not all products sold on AliExpress are from major brands and inexpensive. Various products and accessories are sold without being affiliated with a company, which means you are free to sell them without a license. However, you are required to contact the suppliers of these products so that they can first grant you permission to sell the products in question.
However, be careful with unbranded products, as they are sometimes counterfeit versions of brand-name items produced by unscrupulous suppliers. You could face legal action. To ensure there are no issues with the product you want to buy, contact AliExpress customer service. They will help you verify the authenticity of the brand and provide reliable information on whether you can resell the product in your country. As for the product’s supplier, verify their claims by conducting online research. Use search engines to look for a potential official website for the product’s brand. If you find one, then the product the supplier was trying to sell you is a counterfeit.
For more reliable information, visit the INPI trademark database. This final step will allow you to verify that the trademark is neither registered nor protected. If that is not the case, then you can sell the product freely. If it is, you still have the option of contacting the brand directly to negotiate an agreement allowing you to sell their products at competitive prices. By following all these steps, you can be sure that you are buying and reselling your products legally.
AliExpress Brands: How Do You Obtain the Right to Sell Products?
Whether it’s specifically for AliExpress or any other brand, obtaining the rights to sell a product requires submitting a request to the company that holds the licensing rights. When submitting your request, be sure to specify whether the product will be sold through an online store or not. For AliExpress, the request can be submitted via email; to find the contact information, simply visit the website.
After this step, you’ll have various product costs, as well as a wholesale price list that will allow you to earn a good profit margin based on what you plan to buy. If you’re reselling a product that isn’t from AliExpress, you’ll need to submit your request directly to the brand in question. Once your request is approved, you’ll become an authorized reseller. Many major brands readily accept this type of partnership. This is the case with Apple, Nike, Adidas, Dell, and others.
Selection of AliExpress Brand Items
Whether you're dropshipping or not, there are certain criteria to consider when choosing the right products on AliExpress.
Choose a unbranded item from AliExpress
It’s always easier with unbranded products. As we’ve already pointed out, any branded product comes from a company that holds the rights to use the brand. To resell this type of product legally, you’ll need to follow specific procedures and obtain approval from the company in question. Without these procedures, the resale will be considered fraudulent, which could lead to serious legal problems down the road. The same applies if you buy replicas of a brand-name product from a shady supplier.
Similarly, it’s important to understand that anything related to registered trademarks is a very sensitive matter. Therefore, it’s essential to obtain the trademark owner’s written consent before using its name or logo for commercial or personal purposes. The legal consequences of doing so could be severe. It’s therefore best to avoid trademarks if you have any doubts. Opt for products without a brand name, logo, or name.
A product in high demand
It’s hard to trust a supplier you don’t know. That’s one of the reasons why some people prefer items that are in high demand from a particular supplier. After all, if the supplier has already received and fulfilled several hundred orders, it means that many buyers regularly purchase from them without any issues. This is therefore an indicator of reliability worth considering. Also, when there are multiple orders for the same product, it’s proof that demand is very high and that you’ll be able to sell it more or less easily.
A product that generates a good profit margin
For your business of buying and reselling products to be profitable, it is essential that you be able to purchase your products at a low price from the supplier. You also need opportunities to achieve a high profit margin, which will allow you to resell at a reasonable price while still making attractive profits with less financial risk.
The Photo Claim
They’ll help you determine whether the product being sold actually belongs to the supplier or if there’s a hidden brand behind it. So, our advice is to request several photos of the item you’ve chosen to first make sure they match what you want from every angle. Next, you can use these photos to search online and see if they’ve already been found in image databases. If so, you can verify whether they belong to a brand or if they truly come from the seller.
How can you find the best suppliers on AliExpress?
The vast number of items sold every day on AliExpress means there are a vast number of suppliers. However, not all of them are created equal, and you really need to do your research to find the best ones.
His grade
The AliExpress platform allows you to rate each seller after every transaction—a way to share your feedback. So before ordering from a seller, you can check their reliability based on the rating they’ve received. In doing so, you should consider not only their score but also the number of reviews. If they’ve received a score close to 95% based on more than 1,000 reviews, that seller is likely reliable.
Similarly, it’s not just the supplier that matters. The product you want to buy must also have a high rating. Don’t forget to check the reviews and comments from customers who have experience with both the seller and the product. There should be as many positive reviews as possible. However, don’t just rely on the reviews and comments left on AliExpress. You can do additional research or use the platform’s icons.
His qualities
For the collaboration between you and the supplier to go smoothly, it’s essential that the supplier be communicative and helpful. You shouldn’t be afraid to contact a supplier; they should put you at ease so you can ask them any questions you may have to be sure of what you’re buying. They should also have a reasonable response time. On AliExpress, the platform connects Chinese suppliers with customers around the world, so there may be time differences and other factors. Nevertheless, the response time should still be reasonable. Also, a supplier who doesn’t respond to your messages isn’t reliable!
His seniority
If you notice a supplier who doesn’t have many reviews, that’s a bad sign—especially if they’ve been on the platform for quite some time. Choose sellers who have been active on the platform for at least a few months and who have a lot of feedback—mostly positive—as well as good ratings. Also, a seller who has been on the platform for that long is a sign that they’re able to satisfy customers and provide good customer service.
Reselling Products on AliExpress: A Summary
You should be careful if you're planning to resell AliExpress products. This platform gives you access to good products, but some of the suppliers on it aren't reliable. So, there are certain criteria you need to consider to ensure you purchase products safely. That way, you'll be able to resell them without any problems.
