What is a landing page?
As any experienced marketer knows, a landing page is essential to the success of any online campaign. The WordPress landing page is the first thing potential customers see when they click on an ad or a link in an email, and it’s the decisive moment in the sales process.
If a landing page is well-designed and meets the customer’s needs, it can be a powerful tool for generating leads and increasing conversion rates. On the other hand, if the page is poorly designed or fails to meet the customer’s needs, it can frustrate potential customers and lead to lost sales. So, how do you create a landing page that converts?
In this article, we share our most valuable tips. Follow these tips, and you'll be well on your way to creating high-converting landing pages that will help you achieve your marketing goals.
Why Should You Use Landing Pages?
There’s no denying it: landing pages work! Companies that use landing pages on their WordPress sites see an average 55% increase in leads. This is a significant improvement that can mean the difference between success and failure. If you’re not using these pages as part of your strategy, you’re missing out on an essential tool for success.
They are designed to capture leads and convert them into customers. By providing valuable information and incentives, they encourage people to take action and make a purchase. With a well-designed lead capture page built using a page builder like Elementor or other plugins, you can significantly increase your e-commerce conversion rate and achieve your business goals.
Capture leads or generate sign-ups for a newsletter or event
If you’re looking to increase sign-ups for your newsletter or events, creating a landing page is an excellent way to encourage visitors to take the next step. The best landing pages offer visitors something of value in exchange for their contact information. This could be a white paper, an e-book, or even a simple discount code.
By offering something of value, you’re more likely to convince visitors to sign up and provide their contact information. Once you have their contact information, you can follow up with them—through abandoned cart email sequences, for example—and continue to build your relationship.
Encourage social sharing
A landing page is a powerful tool that can be used for more than just selling products or services. It can also be used to encourage social sharing. For example, you can create a landing page for a contest or giveaway and ask WordPress visitors to share the page in order to enter. This is an excellent way to quickly grow your social media audience. Not only will this help you reach more people, but it will also help build trust and credibility.
After all, if people see their friends sharing your content, they’re more likely to believe it’s worth checking out. If you’re looking for a way to boost your social media marketing , consider using a lead capture page.
Convert Your Qualified Leads into Customers
If you have a list of qualified leads, you can use a landing page to convert them into customers. For example, you can create a landing page featuring a special offer or discount and send it to your prospects. This is a great way to boost sales and revenue. By offering an incentive, you’re more likely to encourage people to take action and buy from you. Plus, it’s a great way to build relationships with your prospects and turn them into loyal customers.
Sell Directly
If you have a product or service to sell, a landing page is the ideal place to do so. You can include all the important information about your product or service, as well as a call to action that encourages visitors to make a purchase. Landing pages are also an excellent way to generate leads for other marketing efforts. By including a form on your landing page, you can capture potential customers’ contact information so you can follow up with them later. Creating an optimized and effective landing page can help you increase sales and grow your business.
Schedule client appointments
A WordPress landing page also allows you to schedule client appointments without having to cold-call. This is the case with a page that invites your visitors to schedule an appointment for a free demo of your solution, or simply to discuss one of their problems with you.
Key Points to Consider When Creating Landing Pages
Define a single objective that addresses a specific need
Less is more! When creating a landing page, it’s important to focus on a single goal. This could be collecting leads, selling a product, or encouraging social sharing. Keep it simple—trying to accomplish too much with your page will only lead to confusion and lost sales.
Make sure you have a relevant and targeted offer
Your offer must be relevant to the needs of your target audience. If you’re selling a product, make sure the landing page includes all the information potential customers need to know. And if you’re offering a free resource, make sure it’s something your target audience will actually find useful.
Come up with a catchy title
Your headline should be catchy and get straight to the point. It should clearly state what you’re offering and encourage visitors to take action. The headline should clearly convey the benefit of this landing page. You’ll have only a few seconds to convince the visitor to keep reading and, ideally, to take action.
Focus on the benefits and emotions:
Your page should focus on the benefits of your offer, not just its features. Emphasize how your offer will solve your target audience's problems.
Use video to make the content easier to digest
Using video is a great way to make your content easier to digest and more engaging. A video on a landing page can be used to introduce a product or service, show how it works, or even tell a story.
Use a compelling call to action
Your call to action should be clear, concise, and direct. It should encourage visitors to take the desired action, whether that’s subscribing to your newsletter or purchasing your product.
Opt for a short form:
When you ask your visitors for their contact information, use a short form that’s quick to fill out. The fewer fields there are to fill out, the more likely visitors are to convert.
When people are asked for contact information, they don't like to spend a lot of time filling out forms.
The more fields you ask for, the less likely people are to convert. Use a short, quick, and easy-to-fill-out form. This will increase the conversion rate of your WordPress landing page.
Think mobile first
When you create a landing page, it’s important to consider how it will look on mobile devices. Many people now browse the web using their smartphones, so your landing page should be optimized for these devices first and foremost. Make sure the overall design is easy to navigate, that the call-to-action remains above the fold, and that the form is easy to fill out.
Add social proof
Adding social proof to your landing page can be an excellent way to increase conversions. This can take the form of customer testimonials, product reviews, or even social media buttons.
Customer testimonials are a great way to show potential customers that others have had success with your product or service. If you have videos or written testimonials, be sure to include them on your landing page. You can also encourage customers to leave reviews on popular sites like Google and Yelp.
Use pop-ups and exit intent
Pop-ups and exit intent are two strategies you can use to ensure that your lead capture page converts as many visitors as possible. Pop-ups are small windows that appear on a website when someone clicks a button or link, while exit intent is a technology that detects when a visitor is about to leave your page and displays a message accordingly.
Test, test, and A/B test!
A/B testing is an essential part of designing an effective landing page. By testing different versions of your page, you can identify what works and what doesn’t, and optimize your page to achieve the best possible conversion rate. You can test a number of elements, including the headline, call to action, visuals, and form. You can also experiment with the layout and organization of your page. Landing pages are all about experimentation, so don’t be afraid to try something new. With a little trial and error, you’ll be able to find the perfect formula for success.
Essential Plugins for Creating Landing Pages on WordPress
Elementor for Design
Creating a WordPress landing page with Elementor is a great way to improve the look of your landing pages and boost your conversion rate. Landing pages are designed to align with your goals—whether that’s capturing leads, selling a product, promoting an event, and so on—so they typically include a form and/or a call-to-action button. They’re also usually highly focused on a specific topic or offer, making them perfect for promoting products or services. But all of this can be difficult to set up without specific knowledge of HTML and CSS.
With Elementor, you have a no-code partner that lets you create landing pages that look great and are optimized for conversions without having to write a single line of code. You can choose from a library of pre-designed templates or create your own from scratch. Working with a WordPress Elementor agency will allow you to get the most out of this software.
FunnelKit for creating complete funnels
Formerly known as Woofunnel, FunnelKit takes WooCommerce to the next level. FunnelKit provides all the tools you need to create high-converting lead capture pages, customized checkout flows with post-purchase upsells, and more. Whether you want to increase your sales, generate leads, or boost event registrations, FunnelKit —always powered byElementor—lets you easily design a landing page that perfectly meets your needs.
With FunnelKit Automation, built into FunnelKit, you can set up automated sequences using your own emails, which will be sent based on your criteria by integrating with Zapier, Mailchimp, and other popular CRM tools.
Form Plugins for WordPress
WPForms
In your quest for the perfect landing page , you’ll need to choose the right form plugin for your WordPress site, and WPForms is an excellent option. It’s a freemium plugin that offers a drag-and-drop interface and ready-to-use templates for various types of forms, including contact, payment, subscription, and survey forms. You can also use it to create custom forms tailored to your specific needs. Best of all, it requires no coding knowledge. So even if you’re not a developer, you can still create WordPress landing pages that convert.
Gravity Forms
Gravity Forms is a premium WordPress plugin that lets you create forms to add to your website. With this plugin, you can easily add contact forms, quizzes, and polls to your landing page. As mentioned in our article on the best WordPress form plugins, Gravity Forms makes it easy to create useful forms that will capture leads and help you close deals down the line.
Delegate to Improve Conversion Rates
When we talk about landing pages, the first thing that comes to mind is conversion. And for good reason: a well-designed, properly functioning landing page is essential for generating leads and sales. But what many people don’t realize is that creating and maintaining a landing page involves significant costs. Unless you design your page yourself using plugins such as Elementor, consider advertising costs, copywriting fees, and design costs—all of which can add up quickly. Therefore, it’s important to ensure your landing page is optimized for conversion before you start driving traffic to it. Otherwise, you risk wasting money on visitors who never convert into customers. With so much at stake, the risk simply isn’t worth it.
At Ingenius, we have a team of experienced copywriters and web designers who are experts in digital marketing. We’ll build your landing page from scratch, and we offer post-launch support to continue A/B testing and optimize your asset. Our landing pages are designed to increase conversion rates and return on investment for your WordPress sites.
Examples of WordPress landing pages that convert
Ingenius
Tailor Brands
Mobile Monkey
In conclusion, what factors are important when creating a landing page?
Landing pages are essential components of any digital marketing strategy. They’re the first thing potential customers see when they visit your website, so it’s important to ensure they’re effective at converting visitors into leads. To create a landing page that converts, you need to make sure it’s relevant to your target audience, use video to make the content more engaging, include a clear and concise call to action, keep the form short and easy to fill out, and prioritize mobile. You can also add social proof or test different versions of your landing page until you find the one that works best for you.
