What is a landing page?
As any experienced marketer knows, a capture page is essential to the success of any online campaign. The landing page Wordpress is the first thing potential customers see when they click on an ad or link in an email, and it is the decisive moment in the sales process.
If the landing page is well designed and meets the customer's needs, it can be a powerful tool for generating leads and increasing conversion rates. On the other hand, if the page is poorly designed or doesn't meet the customer's needs, it can frustrate potential customers and lead to lost sales. So how do you create a capture page that converts?
In this article, we give you our most valuable tips. Follow these tips and you'll be well on your way to creating high-converting landing pages that help you achieve your marketing goals.
Why should you use capture pages?
There's no denying it: the landing page works! Companies that use capture pages on their Wordpresses see a 55% increase in leads, on average. This is a huge improvement that can mean the difference between success and failure. If you're not using these pages as part of your strategy, you're missing out on an essential tool for success.
They are designed to capture prospects and convert them into customers. By providing valuable information and incentives, they encourage people to take action and make a purchase. With a well-designed capture page on a builder like Elementor or other plugins, you can dramatically increase your e-commerce conversion rate and achieve your business goals.
Capture leads or generate registrations for a newsletter or an event
When looking to increase sign-ups for your newsletter or events, creating a landing page is a great way to encourage visitors to take the next step. The best landing pages offer visitors something of value in exchange for their contact information. This could be a white paper, an e-book or even a simple discount code.
By offering something of value, you are more likely to convince visitors to sign up and provide you with their contact information. Once you have their contact information, you can follow up with them, in abandoned cart email sequences for example, and continue building your relationship.
Encourage social sharing
The landing page is a powerful tool that can be used for more than just selling products or services. It can also be used to encourage social sharing. For example, you can create a landing page for a contest or giveaway and ask Wordpress visitors to share the page to participate. This is a great way to quickly grow your social media audience. Not only will it help you reach more people, but it will also help build trust and credibility.
After all, if people see that their friends are sharing your content, they're more likely to believe it's worth checking out. If you're looking for a way to boost your social media marketing , consider using a capture page.
Convert your qualified leads into customers
If you have a list of qualified prospects, you can use a landing page to convert them into customers. For example, you can create a landing page with a special offer or discount and send it to your prospects. This is a great way to increase sales and revenue. By offering an incentive, you are more likely to get people to take action and buy from you. Plus, it's a great way to build relationships with your prospects and turn them into loyal customers.
Sell directly
If you have a product or service to sell, the landing page is the perfect place to do so. You can include all the important information about your product or service, as well as a call to action that encourages visitors to buy. Capture pages are also a great way to collect leads for other marketing efforts. By including a form on your landing page, you can capture leads' contact information so you can follow up with them later. Creating an optimized and effective landing page can help you increase sales and boost your business.
Generate customer appointments
A landing page for Wordpress also allows you to generate customer appointments without prospecting. This is the case of a page that offers your visitors to make an appointment for a free demonstration of your solution, or simply to discuss with you one of their problems.
Important points to consider when creating landing pages
Define a single objective that meets a specific need
Less is more! When creating a landing page, it's important to focus on a single objective. This could be to collect leads, sell a product or encourage social sharing. Keep it simple, trying to accomplish too many things with your page will only lead to confusion and lost sales.
Make sure you have a relevant and targeted offer
Your offer should be relevant to the needs of your target audience. If you're selling a product, make sure the landing page includes all the information potential customers need to know. And if you're offering a free resource, make sure it's something your target audience will actually find useful.
Define a catchy title
Your title should be catchy and to the point. It should clearly state what you are offering and encourage visitors to take action. The headline should clearly state the benefit to be gained from the landing page. You will have only a few seconds to convince the visitor to continue reading and, in the best case, to take action.
Focus on benefits and emotions:
Your page should focus on the benefits of your offer, not just its features. Emphasize how your offer will solve the problems of your target audience.
Use video to make the content more digestible
Using video is a great way to make your content more digestible and engaging. A video on a landing page can be used to introduce the product or service, show how it works, or even tell a story.
Use a convincing call-to-action
Your call to action must be clear, concise and direct. It should encourage visitors to take the desired action, whether it is to subscribe to your newsletter or to buy your product.
Keep the form short:
When asking your visitors for their contact information, use a short, quick form to fill out. The fewer fields you have to fill out, the more likely visitors are to convert.
When asked for contact information, people don't like to spend a lot of time filling out forms.
The more fields you ask for, the less likely people are to convert. Use a short, quick and easy to fill form. This will increase the conversion rate of your landing page on Wordpress.
Think mobile first
When creating a landing page, it's important to think about how it will look on mobile devices. Many people now browse the web using their smartphones, so your landing page should be optimized for these devices first. Make sure the overall design is easy to navigate, the call-to-action stays above the waterline, and the form is easy to complete.
Add social proof
Adding social proof to your landing page can be a great way to increase conversions. This can take the form of customer testimonials, product reviews, or even social media buttons.
Customer testimonials are a great way to show potential customers that other people have had success with your product or service. If you have videos or written testimonials, be sure to include them on your landing page. You can also encourage customers to leave reviews on popular sites like Google and Yelp.
Use pop-ups and exit intent
Pop-ups and exit intent are two strategies you can use to ensure your lead capture page converts as many visitors as possible. Pop-ups are small pop-ups that appear on a website when someone clicks on a button or link, while exit intent is a technology that detects when someone is about to leave your page and displays a message accordingly.
Test, test and A/B test!
A/B testing is an essential part of designing an effective landing page. By testing different versions of your page, you can identify what works and what doesn't, and optimize your page for the best possible conversion rate. You can test a number of elements, including the headline, call to action, visuals and form. You can also experiment with the layout and organization of your page. Landing pages are all about experimentation, so don't be afraid to try something new. With a little trial and error, you can find the perfect formula for success.
The essential plugins to create a landing page on Wordpress
Elementor for design
Creating a Wordpress landing page with Elementor is a great way to improve the look of your capture pages and boost your conversion rate. Capture pages are designed to fit your goals: capture leads, sell a product, promote an event, etc., so they usually contain a form and/or a call-to-action button. They are also usually very focused on a specific topic or offer, which makes them perfect for promoting products or services. But all this can be difficult to implement without specific knowledge of html and css code.
With Elementor, you have a no-code partner that lets you create landing pages that look great and are optimized for conversions without having to write a single line of code. You can choose from a library of pre-made templates, or create your own from scratch. Using a Wordpress Elementor agency will help you get the most out of this software
FunnelKit for the creation of complete funnels
Formerly Woofunnel, the FunnelKit solution takes Woocommerce to new levels. FunnelKit provides all the tools you need to create high-converting capture pages, custom checkouts with post-purchase upsells and more. Whether you want to increase sales, leads or event registrations; FunnelKit makes it easy to design a landing page that perfectly suits your needs, again with the help ofElementor.
Thanks to FunnelKit Automation, integrated in FunnelKit, you will be able to set up automated sequences with your own emails that would go out on your terms by integrating with Zapier, Mailchimp and other popular CRM tools.
Forms plugins for Wordpress
WPForms
In your quest for the perfect landing page , you'll need to bet on the right form plugin for your Wordpress site and WPForms is a great option. It's a freemium plugin that offers a drag-and-drop interface and ready-to-use templates for different types of forms, including contact, payment, subscription and survey forms. You can also use it to create custom forms according to your specific needs. Best of all, it doesn't require any coding knowledge. So, if you are not a developer, you can still create Wordpress landing pages that convert.
Gravity Forms
Gravity Forms is a premium wordpress plugin that allows you to create forms to place on your website. With this plugin, you can add contact forms, quizzes and surveys to your landing page with ease. Gravity Forms, as mentioned in our article on the best wordpress form plugins, makes it easy to create useful forms that will capture leads and help you close deals down the line.
Delegate for better conversion
When talking about landing pages, the first thing that comes to mind is conversion. And for good reason: a well-designed, properly functioning landing page is essential for generating leads and sales. But what many people don't realize is that there are significant costs associated with creating and maintaining a landing page. Unless you design your page yourself using plugins such as ElementorThink of the advertising costs, the copywriting fees, the design fees - all of these can add up quickly. Therefore, it's important to make sure your landing page is optimized for conversion before you start driving traffic to it. Otherwise, you risk wasting money on visitors that never convert into customers. With so much at stake, the risk is simply not worth it.
At Ingenius, we have a team of experienced copywriters and web designers who are experts in digital marketing. We will create your landing page from scratch, and offer post-publication follow-up to continue A/B testing and optimize your asset. Our landing pages are designed to increase conversion rates and ROI for your Wordpress sites.
Examples of Wordpress landing pages that convert
Ingenius
Tailor Brands
Mobile Monkey
In conclusion, what elements are important when creating a landing page?
Landing pages are a necessary part of any digital marketing strategy. They are the first thing potential customers see when they visit your website, so it's important to make sure they are effective in converting visitors into leads. To create a landing page that converts, you need to make sure it's relevant to your target audience, use video to make the content more engaging, use a clear and concise call to action, keep the form short and easy to fill out, and think mobile first. You can also add social proof or test different versions of your landing page until you find the one that works best for you.
