Strategies

The choice of a content management system (CMS) is crucial to the success of any web project. A CMS is essentially a tool that facilitates the creation, management and updating of websites, even without advanced programming skills. This platform offers a user-friendly interface for managing content such as [...].

Nowadays, having a website is a real opportunity. The benefits are many and varied. A website enables you to provide customized communication about your company and your activities. Indeed, all structures have a remarkable presence on the web. Having a clean, well-structured showcase enables you to record

When you visit a website, most of the time you'll be browsing several pages. However, there is a category of site that has only one and only one page. These are called one-page sites. These are sites on which you will only see one page. This can be

Creating a website implies attracting visitors and building an engaged community. For this to be possible, the first condition is to make the site aesthetically pleasing. But the challenge doesn't stop there. You also need to work on the site's ergonomics. Indeed, a website as

The use of chatbots is becoming increasingly widespread on the Web, as part of the digital transition. Site owners are attracted by the versatility of these conversational agents. In fact, chatbots can perform a number of tasks, from greeting visitors, to guiding customers step by step, to chatting with prospects. These complex functions, however, fall within the remit of

The advent of new communication technologies has overshadowed the newsletter. Deemed "old school", the instrument has even been the subject of controversy. And yet, the newsletter remains an essential part of any marketing campaign. It has a significant impact on consumers, given that in 2019, 83% of French Internet users will be using the newsletter.

Today, brands or influencers can communicate more easily with their customers or followers through social networks. Thanks to Facebook, for example, your customers can contact you directly, and it's much simpler. However, sometimes customers are unhappy, due to an error on your part or for some unknown reason. In

To create a social network with WordPress, BuddyPress is a simple, effective and free solution. Discover in this article the extension that could make any community site swoon. What is BuddyPress? BuddyPress is a plugin that lets you design a social network with WordPress, by bringing together a set of components to create a

With so many blogs springing up daily, it's not always easy to see the real impact that creating a blog can have on your business. And yet, creating a blog is a real asset for any webmarketing strategy. Let's take a look at the 5 benefits of blogging, and how you can make the most of them.

Whether you're a company, an association, a freelancer or an influencer, you have value to bring to the rest of the world. In today's digital age, discussing your passion or project, and promoting your product or service, has never been so quick and easy. However, the first results are hard to come by.